Prime Day is one of the biggest shopping events of the year, exclusively for Prime members. Prime Day is now an annual fixture on the retail calendar which sees bargain hunters — both in Australia and worldwide — save big with major deals on everything from tech and appliances, to fashion and homewares..

Over the course of two days Australian Prime members shopped deals across the Amazon store making day one of the event the single largest sales day ever on making it the biggest Prime Day event on record.

Arno Lenior, Director of Prime for Amazon Australia said, “We were proud to offer Australian Prime members huge savings across all categories at a time when value is top of mind. The first day of Prime Day was the single largest sales day ever on with Prime members snapping up deals on household goods and making the most of deals across home and electronics.”

The annual event has attracted more sales year-on-year with savvy bargain hunters taking advance of great deals across both premium global brands, such as Apple, Bose, Lego and Samsung, in addition to some of the amazing products from our homegrown Australian sellers.

Prime Day best-sellers

The best performing categories in terms of units sold were health and personal care, grocery, beauty, home and electronics.

Apple electronics and Bose headphones were just some of the items shoppers couldn’t get enough of and Prime members in Australia also stocked up on Amazon devices, including Echo Smart Speakers and Fire TV. See below for some of the best performing deals:

  • Save on Amazon devices such as Echo Smart Speakers and Fire TV
  • Save on select ECOVACS Robot Vacuums.
  • Saveon select Samsung Galaxy products.
  • Save on select Lego toy sets.
  • Save on select baby products from Tommee Tippee, Philips, Sudocrem and more.
  • Save on select Personal care appliances from ghd, Oral-B, Philips, Remington, Waterpik and more.
  • Save on select household essentials from Cold Power, Finish, Dettol, Fairy, Omo, Ajax, Glad and more.
  • Save on select cold beverages from Pepsi, Red Bull, Cocobella, San Pellegrino, and more.
  • Save on select Apple electronics.
  • Save on select Beauty favourties from L’Oreal Paris, Maybelline, Dove, Cetaphil, Nivea, Shea Moisture and more.

Prime members also saved big on fashion, with Bonds, Tommy Hilfiger, Crocs and Lacoste amongst the most popular deals within the category. Prime Members also made the most of pantry staples and essentials, with the best-selling products including Cocobella coconut water, Bonsoy Original milk, Scrub Daddy cleaning products and Red Bull energy drinks.

“We are proud of the great value we are able to offer our Prime members during our massive Prime Day shopping events — and on an ongoing basis,” says Arno.

“In Australia, these include free and fast delivery on eligible orders and access to awesome entertainment benefits such as Prime Video and Amazon Music.”

Homegrown Small business sales successes

Amazon’s huge selection of products is largely made possible through a vast network of independent sellers, and this Prime Day marked the biggest two days ever for Australian selling partners, many of whom are small and medium businesses, on Some of the best performing small businesses included UGG 1978 and Bondi Boost; and Launchpad brands Koh and Bae Juice.

Jo Chen, owner of UGG 1978AUS said, “Prime Day was huge for us, surpassing all of our expectations. We love seeing our products alongside global brands during Amazon Australia’s annual shopping event and most importantly as a small business, we love the reach that the event provides us,”

Not an Amazon Prime member yet and want to enjoy the best of shopping, savings, and entertainment along with the 200 million other members around the world? Signing up is easy, simply head HERE to enjoy a free 30-day trail, and then pay AU$9.99 a month and cancel anytime, or save 30 per cent with an annual membership at AU$79 and cancel anytime.

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