Our Impact / Empowerment

Small Businesses

We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer. That’s part of the reason we have invested more than US$30 billion—between 2019 and 2020—in logistics, tools, services, programmes, and people to foster the growth of our sellers.
Amazon small business sellers, Ford and Rosa-Clare Willis sit on a sofa with their product in a bright living space

There are more than 10,000 Australian selling partners on Amazon.com.au, and they come from every state and territory in Australia.

Since 2000, Amazon has made its virtual shelf space available globally so small and medium businesses (SMBs) can reach hundreds of millions of customers, build their brands, and grow their business. Amazon’s investments support logistics, tools, services, programmes, and people to foster the growth of our SMB sellers. For our startup SMB customers, Amazon has provided US$1 billion in AWS credits through our Activate program to help them accelerate their business. The results continue to pay off for sellers and customers. SMB products account for more than 50% of all units sold globally in our online stores, and their sales continue to outpace our first-party sales. More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate, and Amazon will continue to do everything we can to support them.
  • Discover amazing small and medium businesses across the country in our Shop Local Support Small storefront. Browse by category, or business owner, and get to know the entrepreneurs and families behind the products through our seller spotlights.
  • Amazon has invested tens of billions in infrastructure and built hundreds of tools to help independent sellers succeed in our store—including data analytics that help independent sellers to better understand and reach customers.
  • How Sydney-based Beck Howe and the team behind Meluka Australia turned their lifelong passion for health and wellness into an organic, Australian raw honey business.