Small Businesses
We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer. More than 60% of sales in Amazon’s store come from independent sellers—most of which are small and medium-sized businesses. That’s part of the reason we invest in logistics, tools, services, programmes, and people to foster the growth of our sellers.
Thousands of Australian businesses sell in Amazon stores, many of which are small and medium businesses.
Since 2000, Amazon and independent sellers have been transforming retail together, building a partnership that delivers exceptional selection, competitive prices, and fast delivery to customers while creating thriving businesses that generate jobs. Australian sellers, most of which are small and medium businesses, sold more than 33 million products in our stores in 2024. More than ever, we admire our Australian small business partners’ entrepreneurial spirit and drive to innovate, and Amazon will continue to do everything we can to support them.
Create an Amazon seller account and reach millions of customers worldwide, learn more here.
Create an Amazon seller account and reach millions of customers worldwide, learn more here.
Meet Allan and Freshwater Farm
“We're pretty well known in Australia, but we wanted to make a splash overseas,” says Freshwater Farm co-founder Allan Hutcherson. “Amazon helped our family business reach more customers in the US. Repeat customers have nearly doubled, so we know it’s really working.”
Meet Emma, Jess, and Lauren of Lash Therapy
“Amazon helped our small business reach customers all over the world,” says Lash Therapy. “People in the US, UK and Canada want next day delivery. With Amazon, they can get our products in a blink of an eye.”
Meet Pete and Not Just a Patch
“I started my own small business because I couldn’t find a good solution to keep my continuous glucose monitor secure,” says Pete Lomas, founder of Not Just a Patch. “I sold the first one on Amazon in 2019. Sales went off the charts. Now we're shipping over a million units a year with customers in 65 countries.”
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Discover amazing small and medium businesses across the country in our Shop Local Support Small storefront. Browse by category, or business owner, and get to know the entrepreneurs and families behind the products through our seller spotlights. -
Amazon has invested tens of billions in infrastructure and built hundreds of tools to help independent sellers succeed in our store—including data analytics that help independent sellers to better understand and reach customers. -
How Sydney-based Beck Howe and the team behind Meluka Australia turned their lifelong passion for health and wellness into an organic, Australian raw honey business.
