What We Do

Devices and Services

Every day, we invent on behalf of our customers, partners, and communities. We combine devices and services in new ways to inform, entertain, and connect our customers—in their homes or on the go. Our customers inspire us, and they’ve been at the heart of how we invent and evolve our products.
An Echo device sits on a table next to a cocktail shaker and two cocktail glasses.

Alexa is a cloud-based service that powers devices like Amazon Echo, Echo Show, Echo Dot, Echo Dot with Clock, and more.

The Alexa service is always getting smarter, both for features and for natural language understanding and accuracy. Using Alexa is as simple as asking a question, and whether you are at home or on the go, Alexa is designed to make your life easier by letting you voice-control your world. Through a series of free, self-service public APIs, developers, companies, and hobbyists can integrate Alexa into their products and services and build new skills for Alexa. Currently, Alexa is compatible with thousands of smart home devices.
  • With Echo, easily access Alexa from anywhere. Just ask Alexa to listen to your favourite playlist from our portfolio of smart speakers including Echo, Echo Dot, and Echo Studio. Ask Alexa to show you things with Echo Show 5, Echo Show 8, and Echo Show, and add Alexa to your car with Echo Auto.
  • Kindle devices provide a sanctuary reading experience with no distractions. Choose from the Kindle, Kindle Paperwhite, or Kindle Oasis. Each includes a glare-free display with laser-quality text that’s easy to read. Plus, get instant access to the Kindle store featuring the world’s best selection of books, audiobooks, newspapers, and magazines. With a battery that lasts weeks, there’s no need to pack another charger.
  • Fire TV makes it easy to stream the best in entertainment, including voice control with Alexa, a powerful recommendation engine, smart home controls, and a cinematic user experience. From portable options that fit behind your TV—such as Fire TV Stick 4K and Fire TV Stick—to far-field voice that delivers the power of Alexa with broad AV format support, there’s a living room experience for everyone to enjoy.
  • Since its founding in 2013, Ring has been on a mission to make neighbourhoods safer. From the first-ever video doorbell to the award-winning DIY Ring Alarm system, Ring’s smart home security product line offers users affordable whole-home and neighbourhood security. We are committed to making home and neighbourhood security accessible and effective for everyone.
  • The first home Wi-Fi system, eero blankets customers’ homes in fast, reliable Wi-Fi. The eero Home Wi-Fi System stays new and gets better with frequent software updates and by adding new features and security updates, making it faster and more reliable. Founded in 2014, eero makes it so no one has to think about home Wi-Fi again.

Privacy is foundational to how we design all our devices and services at Amazon.

Our highest priorities are keeping customers’ information safe, providing customers with transparency and control, and making privacy controls incredibly easy to use and understand. Alexa and Echo devices are built with multiple layers of privacy protection, from microphone and camera controls to the ability to view and delete your voice recordings. To learn more about the features that provide transparency and control over your Alexa experience, visit the Alexa Privacy Hub.