Prime members can start their holiday shopping early with Amazon’s Prime Big Deal Days, beginning on October 10 at 00:01 AEDT and running until October 11.

The event will offer Prime members access to deals from brands such as Barbie, Bluey, Disney, Fisher-Price, L.O.L. Surprise!, Moet & Chandon, Penfolds, Veuve Clicquot, GHD, L'Oreal Paris, Maybelline, Olaplex, Adidas, Bonds, Crocs, Fossil, American Tourister, Samsonite, Ausclimate, Bosch, Breville, DeLonghi, ECOVACS, Eufy, Miele, Philips, Sunbeam, Baby Jogger, Tommee Tippee, Philips AVENT, Dove, Finish, Omo, Scrub Daddy, Nintendo, PlayStation, BOSE, Instax, and Logitech. Deals will be dropping throughout the event across a wide selection of products with fast and convenient delivery options. 

Deals from Germany, Japan, UK and U.S. will be available on through Amazon Global Store until 5:00PM AEDT on 12 October, giving Australian Prime members access to a massive 65 hours of deals. Customers who are not yet Prime members can join Prime or start a free trial at and kick off their holiday shopping on

1. Unlock Prime Benefits

Enjoy the ultimate shopping, savings, and entertainment experience with an Amazon Prime membership. If you're new to Prime in Australia, start with a 30-day free trial at, then choose between a monthly fee of AU$9.99 or an annual membership for $79. Learn more at

2. Shop Smart with the App

Access millions of products at your fingertips, track real-time order updates, and receive alerts when your saved items are on sale by downloading the Amazon app.

3. Plan Your Wishlist

Create your Amazon Wishlist to keep track of your shopping needs. Enable deal notifications to be instantly alerted when a product from your Wishlist goes on sale.

4. Stay Organised with Alexa

Utilise Alexa to build and update a shopping list tailored for Prime Big Deal Days. Simply say, "Alexa, start a Prime Big Deal Days list" to get started.

5. Voice-Activated Shopping and Tracking

Ask Alexa about the latest Prime Big Deal Days specials with "Alexa, what are my deals?" Add items to your cart with a voice command and have Alexa track your deliveries for peace of mind by saying, "Alexa, where's my stuff?"

Discover all the benefits available with your Prime membership: