The AWEI is Australia's most rigorous and evidence-based benchmarking tool for LGBTQ+ workplace inclusion. It assesses organisations annually on the progress and impact of their inclusion initiatives, drawing on the country's largest employee survey of its kind. Achieving Gold status signals that an organisation has met an exceptionally high standard across policy, practice, culture, and employee experience.
In 2025, Amazon stepped up as a Major Sponsor of Melbourne's Midsumma Festival, building a custom Glamazon-branded carnival stall that engaged an estimated 120,000 attendees, supported by more than 30 employee volunteers. The company continued its presence at Sydney Mardi Gras and broke new ground by marching in the inaugural Auckland Rainbow Parade – a historic first that extended Amazon's inclusion footprint into New Zealand.
Internally, Wear It Purple Day activations brought employees together at six corporate offices and multiple fulfilment centres across Australia and New Zealand.
"Achieving Gold for the third consecutive year is something I'm immensely proud of – it reflects the relentless energy and heart our Glamazon leaders and members bring to this work every single day," says Luke Hardwick, Glamazon ANZ leader.
"What makes this recognition meaningful is that it's not just about one team or one moment. It's the result of genuine commitment from Amazon's senior leadership, our partner teams, and hundreds of allies who show up consistently to make this a workplace where everyone can be their authentic selves."
The year also saw meaningful cross-community collaboration, with Glamazon partnering with five other Employee Led Groups to co-design accessible social events, host mental wellness panels, and develop a replicable Social Accessibility Toolkit now available to other networks.
