Amazon Australia’s massive Prime Day shopping event has now come to an end, delivering big for small businesses and customers alike. Following the success of Prime Day 2020 for local brands, this year’s Prime Day once again marked the biggest two days ever for small Australian businesses on

Amazon Australia put small businesses front and centre through their ‘Shop Local’ store on The ‘Shop Local’ store features curated collections to connect customers with Australian brands, including small Australian business Little Archer & Co. from the Sunshine Coast, Queensland, that creates quality baby and toddler products.

Denise, founder of Little Archer & Co., said, “Prime Day this year has been a whirlwind of success, with sales for my business increasing by 105% over the two days compared to last year. A large part of this is thanks to everyone behind the scenes at Amazon. I very much look forward to a continued partnership with Amazon Australia, and I’m very excited for the next Prime Day!”

More Australian Prime members shopped than ever before this Prime Day making the most of the 65 hour shopping event that kicked off at midnight on Sunday, saving millions of dollars and snapping up everything from household essentials through to beauty products and electronics.

Highlights from Amazon Australia’s Prime Day 2021

  • Prime Day 2021 marked the two biggest days ever for small Australian businesses in Amazon’s Australian store,
  • Zenify, Orbikey Australia and Little Archer & Co. featured as some of the best performing small Australian businesses during’s Prime Day.
  • More Australian Prime members shopped than ever before this Prime Day and Prime members saved millions of dollars during’s Prime Day 2021.

Some of the best deals across Prime Day on were for:

  • Echo Dot with Alexa
  • Fire TV Stick 4K with Alexa Voice Remote
  • Kindle Paperwhite
  • Skin Care brands including L’Oreal, Sukin & Weleda
  • OMO, Comfort and Surf Laundry products
  • Ecovacs robotic vacuum cleaner.Oculus Quest 2
  • Philips Hue smart lighting
  • Bosch and Dremel tools
  • Nintendo Switch consoles
  • Yamaha speakers and HiFi systems

Prime members stocked up on everyday products with Quilton toilet tissue, Coca-Cola Multipacks, Cocabella Coconut water, and Pepsi Multipacks all featuring in the best-selling items.

Some of the best selling products across electronics, video games, home, fashion and beauty included SOUNDPEATS TrueAir2 Wireless Earbuds Bluetooth, DualSense Wireless Controller for PlayStation 5, Philips Air Fryer Premium XXL, Bonds Men's Underwear, and Sukin Signature Botanical Body Wash.

Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Australia, that includes access to free shipping on Prime eligible orders, access to award-winning movies and TV episodes with Prime Video, ad-free listening of 2 million songs plus thousands of stations and playlists with Amazon Music, unlimited access to more than 1,000 e-books and magazines with Prime Reading, free in-game content and games with Prime Gaming, Prime Day, and more. New customers in Australia can join Prime at with Amazon’s 30-day free trial, and then pay AU$6.99 a month, or save 30 per cent with an annual membership at AU$59.