Amazon Australia has revealed its top 100 toys and the toy trends of 2020 with the help of its official toy testers: the Amazon Playmakers. The Amazon Playmakers are twelve superhero children from across the country, chosen by the Starlight Children’s Foundation, and recruited by as official toy testers for the festive season.

The Amazon Playmakers have helped review this year’s top 100 toys, giving their expert toy opinions to help Aussies with their holiday shopping, and giving back to the Starlight Children’s Foundation (Starlight) in the process.

For every toy purchased that features in the Amazon Playmakers toy catalogue over the Black Friday and Cyber Monday Shopping Events (27 November – 30 November), Amazon Australia will donate $5 to Starlight Children’s Foundation, in addition to $40,000 worth of toys, games, crafts and gift cards.

Amazon Playmakers - the superhero kids helping review our top 100 holiday toys

In a year where Australians spent more time at home than ever before, toys and games grew in popularity amongst family and friends as a way to connect with one another and have some fun at home. The Amazon Playmakers catalogue includes a range of trending categories from toys for creativity, nostalgia and learning to the rise of the ‘kidult’ and toys as seen on the screen including LEGO Super Mario, Baby Yoda, and Bluey.

Matt Furlong, Country Manager of, said, “We are pleased to be able to deliver smiles to the Starlight Children’s Foundation and the superhero children involved in this year’s Amazon Playmakers initiative.”

I’m inspired by our official toy testers, and sure parents across the country will appreciate their expert recommendations, as Australians look for ways to keep entertained at home these holidays.”

Louise Baxter, Chief Executive Officer of Starlight said, “Starlight relies on the community for support, and last year, the Amazon Playmakers initiative had such a positive impact on so many Starlight families across the country. This year has been especially challenging for our families as they juggle treatment and a time of change.

“We’ve seen how much joy and positive distraction the toys bring to the kids and families, often at a time when they need it most. At Starlight we know that happiness is integral to a sick child’s development, so we’re thrilled to be part of this fantastic initiative again this year.”

Top 100 Toys’s top toy trends of 2020: