Amazon Australia has worked with the Starlight Children’s Foundation for the last seven years to appoint children who have been affected by illness from across the country as Amazon Playmakers. This year eight elite toy-testers were given early access to the Top 100 Toy List to review and rate their favourites - all to help Aussies find the perfect gifts for little ones ahead of the Black Friday sale and festive seasons.
2025 top toy trends on Amazon.com.au:
New-stalgia: Nostalgia is making a big comeback as beloved toys from decades past find new life with a modern twist. From Tamagotchis to Care Bears and Transformers, retro favorites are being relaunched to capture the hearts of a new generation while sparking fond memories for parents:
Express yourself: Inspired by digital spaces like TikTok where creativity and personalisation are the norm, kids are looking for the same freedom offline. They’re drawn to toys and activities that showcase their personality and style - from customisable art kits to DIY fashion and music - turning playtime into a platform for self-expression:
- Kinetic Sand Sandbox Set
- Cool Maker PopStyle Bracelet Maker
- LEGO DUPLO Big Interactive Community Train Set
Future Play: As technology reshapes how we work and live, it’s also transforming how kids learn and play. From interactive pets and dolls to maths games, STEM kits, and strategy puzzles, these experiences blend fun with future-ready skills, nurturing problem-solving, creativity, and critical thinking from an early age.
- BABY born Annabell 43cm ​​Baby Doll
- Hatchimals Alive, Mystery Hatch Tigrette
- VTech Kidizoom Smartwatch Max
Value Play: Affordable fun doesn’t mean compromising on quality. These, toys spark learning, creativity, and imagination - all without stretching the budget. Perfect for families looking for budget-friendly options ahead of the holidays, Value Play toys deliver endless fun and enriching experiences for kids:
- Mattel Games Scrabble Junior Kids Crossword Game
- Hurry Up Chicken Butt
- Ravensburger Blue Let’s Do This Puzzle
Collectables: This trend taps into the thrill of completing a set, discovering rare items, and engaging with fandom communities. Collectible toys encourage imaginative play, storytelling, and social interaction, turning playtime into both a personal adventure and a shared experience:
Game On: As Australia’s love affair with sport continues this year, from the Lions tour to the NRL and AFL finals, Supercars and golf – sport is set to fuel kids’ play. From cricket sets to footies and bikes, sports toys bring the action home, encouraging active play and big celebrations:
- Aerobie Sonic Bounce Ball
- Mitre Nova 24 Soccer Ball, Size 5, Yellow
- Razor Crazy Cart Shift Electric Drifting Go Kart,Blue One Size
The full Amazon Australia Top 100 Toy List and 2025 Trends can be viewed at www.amazon.com.au/playmakers2025.
