This year, we launched our longest Black Friday Sale ever, giving customers more time to discover bargains, shop, and help their dollars go even further. The event ran for 14 days from 20 November until 3 December, with shoppers snapping up items from electronics to books, toys and pantry essentials.

Matthew Benham, general manager at Amazon Australia, said: “Our extended event meant that customers could take their time to consider and get what they needed, instead of buying in haste. As a result, we saw strong interest in big-ticket value buys and everyday essentials across categories this year.”

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From cat-and-dog vacuum cleaners to virtual reality headsets and a variety of air fryers, here are just some of the top-selling items Australians bought during Amazon Australia’s Black Friday sale in 2023.

  • Bose QuietComfort wireless noise cancelling headphones
  • Apple Airtags 4-pack
  • Philips Premium Air Fryer XXL with Smart Sensing Technology HD9861/99
  • Bose SoundLink Flex wireless waterproof bluetooth portable speaker
  • Huggies thick fragrance-free baby wipes 640 pack (8 x 80)
  • Instant Pot Vortex Plus 5.7L air fryer
  • Pepsi Max zero sugar cola soft drink, 30 x 375ml
  • Bose S1 Pro portable bluetooth speaker system with battery
  • Philips 3000 Series Essential XL digital HD9270/21 air fryer
  • Sennheiser over-ear noise-cancelling Alexa-enabled wireless headphones HD 450SE special edition
  • Apple 2022 10.9-inch iPad with wi-fi, 64GB in blue (10th generation)
  • PlayStation VR2 Horizon Call of the Mountain bundle
  • Shark FlexStyle air styling and drying system HD440S
  • Philips 4300 Series LatteGo fully automatic coffee machine EP4346/70
  • Sony WH1000XM4 noise-cancelling wireless headphones with Alexa voice control in black
  • Philips 5000 Series XXL Connected HD9285/90 air fryer
  • Samsung Galaxy S23+ factory unlocked Android smartphone with 512GB storage in Phantom Black
  • Miele Complete C3 cat and dog vacuum cleaner 11071460 in Autumn Red
  • Huggies infant nappies in size 2 (4-8kg), 192 count
  • Logitech MX Master 3S wireless performance mouse with ultra-fast scrolling
  • Meta Quest 2 Advanced All-In-One virtual reality headset, 128 GB
  • WaterWipes biodegradable baby wipes
  • VEEKTOMX mini power bank
  • Ecovacs DEEBOT N8 robot vacuum cleaner
  • LENCENT universal travel adapter
  • MUSICOZY sleep headphones bluetooth headband

Related reading: 14 of the best Black Friday buys you’ll use all year round.