This year, Amazon Australia’s Black Friday sale will be our longest ever, giving you more time to discover bargains, shop and make your dollar go further.

The deals start 20 November, and keep going for 14 days through 3 December. You can scope out new deal drops—including early deals—on the Black Friday sale page throughout the event, so keep checking back to find more savings.

Deals from Germany, the UK, U.S. and Japan will also be on offer on Amazon.com.au through Amazon Global Store, giving customers additional opportunities to shop from an international selection. For Kiwi customers, a range of Black Friday deals will be available for delivery to New Zealand, with free shipping on orders over $59.

From finding everyday savings and deals year-round to supporting small businesses, find out how to get more out of shopping on Amazon.com.au.

The Black Friday 2023 shopping event will offer deals on select products from popular brands like Bose, Phillips, Samsung, Sennheiser, Sony, Meta Quest, PlayStation, XBOX, Auspure, Ecovacs, Miele, Decathlon, Intex, Weber, Barbie, Disney, LEGO, Hot Wheels, Cetaphil, Calvin Klein, Dove, GHD, Hugo Boss, L'Oreal Paris, Maybelline, NYX, Olaplex, OPI, Weleda, Adidas, CRZ Yoga, Crocs, Lacoste, Tommy Hilfiger, Fossil, Emporio Armani, Michael Kors, Ray-Ban, American Tourister, Samsonite, Quilton, Cold Power, Dettol, OMO, Dynamo, Cocobella, Lavazza, L'OR, Pepsi, as well as the Amazon Basics range and Amazon Devices including Echo, Fire TV, Kindle and Ring.

Alongside the big brands, there will also be deals from Australian brands and businesses including Step One, Sand & Sky, Manscaped, Mermade Hair & Zenify, for those looking to support local businesses.

Amazon Australia general manager Matthew Benham said: “We know that for many customers our Black Friday sale can be a huge help to not only save money on gifts, but also save on essentials and really help make their dollars go further. Our research shows that customers want to be sure that they are getting the best prices and the right products, so we hope by offering 14 whole days, they can find time to do their research and be confident with their purchases.

“I can’t tell you how proud I am of our entire team, who are the heart of our operation and are working hard right across the country to meet the hundreds of thousands of orders over the season.”

Ready to start planning your holiday shopping? Here are just a few of the incredible Black Friday deals you’ll find on Amazon Australia this year.

67 of the best Black Friday deals on Amazon Australia this 2023

A woman holding a pile of wrapped Amazon packages in her arms.

Amazon Basics

  • Save up to 46% on select Amazon Basics cookware
  • Save up to 44% on select Amazon Basics luggage sets
  • Save up to 25% on select Amazon Essentials apparel

Echo, Fire TV, Kindle and Ring

  • Save up to 63% off RRP on Echo smart speakers, including the Echo Pop and Echo Show 8
  • Save up to 50% off RRP on the latest Fire TV Sticks, including the Fire TV Stick 4K
  • Save up to 20% off RRP on Kindle Paperwhite and Kindle Scribe devices
  • Save up to 34% off RRP on Ring devices, including the Ring Video Doorbell and the Ring Indoor Cam

Home and kitchen

  • Save up to 43% on select Philips home products
  • Save up to 41% on select Miele vacuum cleaners
  • Save up to 47% on select Dreame Robot Vaccums
  • Save up to 39% on select Govee smart LED lights
  • Save up to 43% on select ECOVACS robot vacuums & lawn mowers
  • Save up to 42% on select Feshory storage containers

Electronics and home entertainment

  • Save up to 15% on select Meta Quest 2 + $100 Amazon gift card with purchase
  • Save up to 15% on select PlayStation VR2 Headset and Horizon Call of the Mountain Bundle
  • Purchase a PS5 console and receive a copy of Marvel's Spider-man 2 game
  • Save up to 12% on select Xbox Series X Consoles and Console Bundles
  • Save up to 25% on select Xbox wireless controllers
  • Save up to 42% on select headphones and speakers from Bose
  • Save up to 50% on select headphones and speakers from JBL
  • Save up to 34% on select wireless chargers and surge protectors from Belkin
  • Save up to 50% on select Jabra Elite earbuds
  • Save up to 35% on select Samsung Galaxy products.
  • Save up to 25% on select Instax Fujifilm products
  • Save up to 69% on select Sennheiser Audio products
  • Save up to 40% on select Sony Audio products
  • Save up to 55% on select JMGO Projectorp
  • Save up to 30% on select CuboAI smart baby monitors and accessories
  • Save up to 20% on select Swann security systems and accessories
  • Save up to 59% on select Prism+ TVs and monitors
  • Save up to 47% on select ViewSonic projectors and monitors
  • Save up to 50% on select Anker, Soundcore and Eufy electronic products
  • Save up to 29% on SpaceTalk Adventurer Smartwatch for kids and accessories

Apparel, shoes and accessories

  • Save up to 40% on select shoes and accessories from Crocs
  • Save up to 40% on select shoes from Skechers
  • Save up to 45% on select apparel, shoes and accessories from Lacoste
  • Save up to 50% on select apparel, shoes and accessories from Tommy Hilfiger
  • Save up to 30% on select apparel, shoes and accessories from Adidas
  • Save up to 35% on watches and accessories from Fossil, Emporio Armani, Michael Kors, and more
  • Save up to 40% on select luggage and travel accessories from Samsonite and American Tourister
  • Save up to 15% on sunglasses from Carerra, Adidas, Polaroid and more.
  • Save up to 36% on select Step One men’s and women’s underwear
  • Save up to 30% on select Michael Kors, Fossil, Emporio Armani, and DKNY accessories
  • Save up to 30% on select CRZ Yoga activewear and DELIMIRA products
  • Save up to 20% on select TSLA men and women's apparel and shoes
  • Save up to 25% on select Ray-Ban sunglasses
  • Save up to 40% on select New Balance men and women’s shoes and apparel 

Toys and kids

  • Save up to 47% on select dolls and accessories including Barbie and Sylvanian Families
  • Save up to 50% on select board games and puzzles
  • Save up to 31% on select Steam Studio magnetic tile toys
  • Save up to 26% on select Holy Stone drones
  • Save up to 40% on select Little Riders baby and kids products

Beauty and skincare

  • Save up to 40% on select premium beauty products from Olaplex, GHD, Calvin Klein, OPI, Hugo Boss, and more
  • Save up to 50% on select beauty and skincare from L'Oreal Paris, Maybelline, NYX, Weleda, Dove, Cetaphil, and more
  • Save up to 35% on select Mermade hair styling tools and accessories
  • Save up to 30% on select BondiBoost hair styling tools and hair care products
  • Save up to 54% on select d'Alba skincare products
  • Save up to 30% on select Manscape grooming tools
  • Save up to 35% on select Beetles gel nail polish nail polish kits and accessories
  • Save up to 30% on select Sand & Sky skincare

Household essentials for the pantry, laundry and bathroom

  • Save up to 50% on select household essentials from Quilton, Cold Power, Dettol, OMO, Dynamo, and more
  • Save up to 50% on select pantry products from Pepsi, Red Bull, San Pellegrino, Lavazza, L'OR, Cocobella, and more
  • Save up to 30% on select pet care products from Greenies, Ivory Coat, Pedigree, Hills Science Diet, and more

The great outdoors

  • Save up to 32% on select sports and outdoor products from Intex
  • Save up to 39% on select Decathlon sports and outdoors products
  • Save up to 34% on select Weber BBQs and accessories
  • Save up to 20% on select Acquaboss pool products

*All offers are subject to change and subject to availability.

Now that you’ve got a head start on the deals, get a little gifting inspiration from curated collections like our Top 100 Toys list for 2023. If you’re looking to support small businesses while you check off your holiday shopping list, look no further than our Small Business store.

It’s not just about free shipping; other Prime membership benefits can keep money in your pocket.

Get the most out of the holiday season with Prime

Prime offers the best of shopping, savings, and entertainment to more than 200 million paid members around the world. In Australia, that includes Free delivery on millions of local and international items; Prime Video, which gives you access to exclusive and award-winning Prime Original series and other popular movies and TV shows; Amazon Music Prime, which gives you access to 2 million songs, thousands of stations and top playlists; Prime Reading, which gives you access to a selection of over 1,000 e-books; video game benefits with Prime Gaming; exclusive Prime member deals; access to Prime Day and more. New customers in Australia can join Prime at amazon.com.au/prime with Amazon’s 30-day free trial, and then pay A$9.99/month or A$79/year if you pay annually.

Discover all the benefits available with your Prime membership