Social media is a treasure trove when it comes to helping people discover and discuss new products. On Instagram, for example, there are over 3.9 million posts with the hashtag #amazonfinds, while on TikTok 2.8 million posts bear the hashtag and those posts have been viewed more than 68 billion times.

But once you’ve decided on a product you want to buy, hunting it down can be tricky as some items are very similar to others, and you may have to sift through multiple listings trying to find the best version of the product you’re looking for.

Looking for shopping inspiration? Check out these favourites shared by Amazon creators that customers snapped up this year.

On Amazon Australia, the Internet Favourites page makes finding these products easy by compiling popular products—that are trending or have gone viral—on one page. Here’s how it works.

You can choose to shop in one of three ways:

1) Shop by product category

The page features 10 popular product categories, from fashion, beauty and kitchen products, to books, toys and even pet items. If you want to discover trending products in a specific category, start here.

2) Shop Influencer Storefronts

This is a list of product recommendations by Amazon Australia creators including Adrian Widjy, Leigh Campbell, Kate Jones, Shannon Grixti, The Aussie Rapunzel, Jay’s Brick Blog, and more. If you’re looking for tried-and-tested personal favourites from these creators, this section is the place to start.

3) Shop real-time trending #AmazonFinds items

This feed curates items that are currently trending under the #AmazonFinds hashtag, so if you’re after a product that everyone is talking about at the moment, you’ll probably find it here.

From a magical setting powder and a spatula to help your foundation go a longer way, to one of the most versatile eyeshadow palettes ever, this is the TikTok-approved shopping list you need for a makeup makeover.

For other tips on how to make the most of your shopping experience on Amazon Australia, check out:

· 12 tips to get the most out of shopping on

· 6 Prime benefits you need to know about

Or read 29 products that Amazon Australia creators loved in 2023 for more shopping inspiration.