More likely than not, your recent purchase in Amazon’s store was from one of our nearly 2 million selling partners across the Globe —the majority of which are small and medium-sized businesses. Amazon’s mission of helping customers find the best prices and widest selection on hundreds of millions of items every day is only possible through the success of our selling partners and our helping them provide a trustworthy shopping experience.

We continue to invest in powerful tools, services, and support that enable our community of selling partners to build successful businesses. We are constantly talking to sellers to help us innovate on their behalf and continue to improve the selling experience in Amazon’s store. This includes helping our selling partners adhere to our policies and ensure a great customer experience. For many years, we have continued to invest in—and improve on—assisting our sellers through clearer communications, faster response times, clearer indication of policy violations, and more.

In August 2022, we started to roll out the latest innovation in helping sellers adhere to our policies and maintain great account health – the new and improved Account Health Rating – to sellers in our US, Canada and later to Europe, United Kingdom, Mexico, Brazil, Japan and India stores. Today, we are excited to announce that, starting in August, we are expanding the program to our selling partners in our Australia and Singapore stores. The new Account Health Rating is an easy-to-understand metric that gives sellers an overall state of their account health, including if the numerical value makes their account “Healthy,” “At-Risk,” or “Unhealthy.”

Amazon Seller Account Health Rating Tool Dashboard

The new Account Health Rating responds to a few key pieces of feedback that we’ve received from sellers.

  • First, rather than a list of policy violations that could lead to suspension of their account, sellers have asked to understand exactly where they stand overall. The new Account Health Rating provides that holistic metric and will be the determining factor for account suspension based on accumulated policy violations.
  • Second, if any outstanding policy violations negatively impact the Account Heath Rating, a seller will be able to see the level of severity for each violation. The seller can then prioritise the most important issues first.
  • Third, sellers have asked for more help in adhering to our policies. That’s why we make it easy for sellers to contact us when they need support or have questions, and our team of dedicated Account Health Specialists is ready to support sellers over the phone or via email in getting their account back on track.

We’re excited to help sellers better understand exactly where their account health stands, prioritise potential issues, and ensure that their account status remains healthy so they can focus on selling amazing products and growing their businesses. This is one of many new offerings we are rolling out to improve sellers’ overall experience.