continues to celebrate, spotlight, and empower small businesses and other third-party sellers during Prime Day, and all year long. In fact, last year, independent sellers, most of which are small and medium-sized businesses, had the biggest Prime Day event ever in Australia.

This Prime Day, members in Australia can shop incredible on small business products and discover some of the best small business deals of the year. There’s no better time than Prime Day to support the small businesses that provide a vast selection of amazing products, competitive prices and deals, and convenience for customers.

Discover how these inspiring female-led brands on Amazon got their start, and what motivates their founders to reach greater heights.

To find small business deals, Prime Members can visit and click on the Small Business section. Members can shop the curated collection of small business deals from a variety of unique sellers, who bring an unmatched selection of products to our store.

Meet some of the small businesses you can support during Prime Day

Feeling inspired? Get to know three of the many small businesses with Prime Day deals, and plan ahead to snag homegrown products.

Jammin JeRk, Sydney, NSW

Brian and Jammin JeRk products

When he moved to Australia, Brian came with a deep-seated love of his Jamaican roots. He fell in love with Australia, but longed for his family’s spices ‘care-packs’ which included a key item - Jerk.

Native to Jamaica, Jerk is a savoury, spicy and smoky marinade that packs a punch and is a flavour bomb to your aroused taste buds. Traditionally applied to chicken, pork, lobster, or prawn recipes, foodies can also apply Jerk to beef, lamb, fish, seafood, tofu, vegetables, kangaroo, and more. In addition to our Jerk products, Jammin Jerk also manufactures it signature Jammin Hot Sauce that adds that extra layer of flavour and titillating sweet heat to any meal.

Jammin’ Jerk provides a percentage of its revenues to a Jamaican farming charity to encourage the continued production of some of the key ingredients to its products.

“Being able to bring a taste of the Caribbean to Aussies is special for us, and we can’t want to hear what customers think!,” said founder, Brian.

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Naked Life Beverages, Melbourne VIC

David Andrew, Naked Life Beverages

Dave Andrew wanted to create a world where it was possible to choose a healthy, fizzy drink without compromising on taste.

With the aim of reducing his sugar intake, Dave created Naked Life from in his Melbourne kitchen in 2016. He quickly discovered there was a strong market for delicious, guilt-free sodas. In 2019 as David started to reduce his alcohol intake, he realised there was a huge gap for non-alcoholic RTDs - and launched what would become Australia's No.1 non-alcoholic cocktails company in Australia - Naked Life Spirits.

What started with a range of 3 iconic flavours, has today expanded to a large range of refreshing Sodas, an all-natural, sugar-free range of Iced Teas, and 15 non-alcoholic cocktails. Naked Life is proudly Australian owned and Australian made and is committed to delivering better-for-you options for any occasion.

“Selling on Amazon has enabled us to reach an entirely new customer base. We are excited to be bringing fantastic Prime Day deals to members right across Australia, it's such a great opportunity to promote our products and bring growth to the business” said Dave.

Dog Friendly Co., Sydney, NSW

Sandra Abade, Dog Friendly Co.

Sandra Abade loves her Australian bulldog Carlos, but she struggled to find a dog harness that was supportive enough for both of them.

She needed a design which minimized chafe and rubbing for Carlos, but was strong enough to prevent any sudden jolts while the pair were out on a walk.

After months of testing and prototypes, Sandra finally developed the perfect design. A harness and leash which focuses on comfort and control for both dog and owner. Suitable for furry friends of any size Dog Friendly Co. has a range of stylish, hand-washable harnesses, leashes, and collars. The brand also creates several toys and accessories to ensure pooches everywhere have the perfect play time.

“Amazon has been a fantastic platform which has enabled us to reach customers right across Australia. We are thrilled to be participating in Prime Day this year, to bring great value deals to dog lovers everywhere,” said Sandra.

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Prime Day is Amazon's biggest deal event of the year. Learn more about its origin and find out how you can prepare to shop this year.

Amazon Australia’s Prime Day event will run for six entire days, from 16 July at 00:01AM AEST through to 21 July, Prime Members will be able to score low prices across all categories including electronics, homewares, Amazon devices, everyday essentials, beauty, video games, books, toys, sports equipment and more. Click here for tips to help you prepare to shop on Prime Day.

To learn more about how Amazon is helping Australian small businesses grow, check out the Small Business Empowerment section which highlights the success of independent sellers in Amazon’s store and the innovations and partnerships helping drive their growth.

Discover and shop more small businesses in’s store all year long here

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