Bake Mixes is owned by former MasterChef contestant Renae Smith and her business joined Amazon Launchpad in 2019. Whilst cooking at food shows around the world, she found that instead of being asked to cook exciting restaurant quality foods, she was consistently asked to demonstrate healthy, delicious ‘snack foods’ that were able to be adapted to different food intolerances.

A woman wearing a gray, cropped t-shirt stands in front of a pink door.

When the chance came to take over the Bake Mixes brand, Renae saw an opportunity to create a simple solution to making healthy snacks.

Working to include a wide range of recipes that could be made with different ingredients most people have on hand, Bake Mixes
evolved into the business it is today providing healthy, gluten free and vegan recipes using cupboard staples.

With more people spending time at home than ever during lockdown restrictions, Renae created solutions for her customers and found her “Quarantine Box” and “Iso-Bargain Boxes” flew off her digital shelves, with sales increasing by 232%. However, like many, Renae has recently been unable to continue manufacturing her products.

As a program that has huge distribution potential, Bake Mixes plans to continue to leverage Amazon Launchpad on the road to recovery.

Amazon Launchpad Innovation Grants

To help propel this swell of innovation, Amazon Australia has today launched Amazon Launchpad Innovation Grants, an initiative to recognise innovation by Australian start-ups, entrepreneurs and SMBs. Five grant packages will be awarded, each more than $80,000 AUD in value.

The Amazon Launchpad Innovation Grants include:

  • An exclusive Amazon SMB experience – Exclusive access to Amazon leadership from Australia and HQ in Seattle, access to Amazon’s startup and entrepreneur experts, time with successful e-commerce savvy Australian SMBs, insights from angel investors in the Venture Capital community, and exclusive networking opportunities
  • $20,000 AUD cash grant
  • Amazon Advertising display credits – to promote the winning product on
  • Credits through the AWS Activate program, which also provides access to technical support and training to help founders grow their business
  • Seller Spotlight feature placement – on the Amazon Launchpad Homepage

The Amazon Launchpad Innovation Grants entry period is from today to 11.59pm, Monday 24th August 2020 on

The five Amazon Launchpad grant recipients from across Australia will be publically announced in September 2020.