Empowerment

We’re providing tools and resources to help small and medium-sized businesses, authors, AWS customers, Delivery Service Partners, and others grow their own companies. They’re able to serve their communities, while providing more choice to customers around the world.
A smiling man holds boxes while people in the background load a truck.
Amazon small business sellers, Ford and Rosa-Clare Willis sit on a sofa with their product in a bright living space
Small Businesses
Small and medium-sized businesses selling in Amazon’s stores come from every state and territory in Australia, and more than 130 countries around the world. Amazon works with more than 2 million independent partners globally, including sellers, developers, content creators, authors, and delivery providers. We openly share information, tools, and services with third parties who work with Amazon to foster their business growth. When they thrive, our customers benefit from the products and services they offer.
An author sits at a table and signs his book in a bookshop, surrounded by shelves of other book titles.
Authors
Jeff Bezos founded Amazon in 1995 as a bookstore, with the goal to offer the Earth’s biggest selection of books. In fact, that’s where our name came from. We wanted our selection to be vast and wide—like the Amazon River. Books, and supporting authors, remain core to what we do. Millions of writers around the world use Kindle Direct Publishing (KDP) to build successful careers with self-publishing. And, Amazon Publishing is a leading trade publisher of fiction, nonfiction, and children’s books.
A woman wearing a t-shirt works on a laptop computer. Behind her, other individuals seated at work stations also work on laptop computers. Images were captured pre-COVID-19.
AWS customers
Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world—from the fastest-growing startups and largest enterprises, to nonprofits and government agencies. In 2020, AWS customers began helping local businesses operate through the complexities of COVID-19, and empowered neighbors to stay connected and assist each other while remaining safe.