Midnight on Monday 14 July saw Amazon Australia wrap its Prime Day shopping event for 2025, which ran for an extraordinary 7 days, 8th July – 14th July, and offered discounts on hundreds of thousands of products across all categories, exclusive to Prime members.

The extended weeklong sale was the biggest Prime Day event ever for Amazon Australia, with members saving millions of dollars and more savings than any previous Prime Day event. This year’s Prime Day event was bigger than any previous seven-day period that included a Prime Day event, with record sales and more items sold. Some of the best sellers and popular brands included Dyson, Quilton, roborock, LEGO and Amazon Devices including the Kindle Paperwhite and Fire TV 4K. Members saved big on best-selling brands like Apple, COSRX and Step One.

Amazon Prime brings members fantastic savings, convenience, and world-class entertainment and the extended Prime Day event gave them more time than ever to shop and save. Prime members scored deals across categories including Home Appliances, Beauty and Personal Care, and Everyday Essentials on best-selling products like Cocobella Coconut Water, ECOVACS and Quilton Toilet Paper.

Arno Lenior, Director of Prime for APAC said, “We’ve been so encouraged by how strongly Australian Prime members embraced our longest-ever Prime Day event. Over the course of a full week, customers across the country saved millions of dollars—at a time when value and affordability are more important than ever. This major shopping moment is about more than just deals; it’s a celebration of our Prime members, the thousands of Australian businesses that sell on Amazon, and the teams and delivery partners who help bring it all to life. Prime Day is a great example of the everyday value that comes with a Prime membership—whether it’s fast, free delivery or access to entertainment with Prime Video and Amazon Music”.

Prime Day Best Sellers
This year, Prime members gravitated towards practical household staples—think cleaning supplies like dishwashing tablets and laundry detergent, pantry goods, and personal care items including nappies, toiletries and skincare. Products across Home and Kitchen, Electronics and Toys also proved popular, hinting that many Aussies may be getting a head start on festive season shopping or making the most of their tax returns to upgrade appliances and tech. Some of the best sellers included:

Everyday Essentials

Beauty and Skincare

Home Appliances

Tech

Toys

Fashion

Prime brings together the best of shopping, savings, and entertainment for over 200 million paid members worldwide. In Australia, Prime members enjoy fast and free delivery on millions of eligible local and international items in eligible postcodes, plus access to Prime Video, Amazon Music Prime, Prime Reading, Prime Gaming, exclusive deals, Prime Day, and more. Prime Video offers award-winning Amazon Originals and popular TV shows and movies; Amazon Music Prime includes 100 million songs in shuffle mode, plus thousands of playlists and stations. Members can also enjoy a rotating selection of eBooks and gaming perks. New members can start a 30-day free trial.