Christmas has arrived early for Prime members with Amazon's Prime Big Deal Days sale event now live until 11:59PM AEDT Monday 5 October 2026. From top global brands to thousands of Australian small businesses, every category on Amazon.com.au is included, such as kitchen and home appliances, tech, beauty, fashion, toys and even everyday essentials. As a benefit of Prime membership, members enjoy exclusive access to the sale alongside fast and free delivery on eligible items.

This year's Prime Big Deal Days gives savvy Aussies seven days to find savings across the brands and categories they love most and make their dollars go further – whether that's getting ahead on Christmas gifting, stocking up on pantry staples, or treating themselves to something they've been eyeing for months.

With deals spanning every corner of the store, there's something for everyone including brands Dreame, Ecovacs, Shark, Bissell, Philips, Bose, Samsung,Lenovo, Canon, Oura, Anker, Renpho, Dyson, ghd, La Roche-Posay, L'Oréal Paris, Avene, Lancome, Lacoste, Calvin Klein, Bonds, Crocs, Hush Puppies, Kleenex, Oral-B, Huggies, Yoto, LEGO, Amazon Devices including Kindle, Echo, Ring, eero, Blink and many more.

A Selection of Savings on Offer:

Amazon Devices – Echo, Ring, Kindle, Blink, Fire TV and eero

Home and Kitchen Appliances

Tech and Electronics

Beauty and Personal Care

Prime Big Deal Days is back with 7 whole days of deals kicking off just after midnight, 00:01 AM on Tuesday 29th September and wrapping up at 11:59 PM on Monday 5th October .

Fashion – Apparel, Shoes, Watches and Accessories

Everyday Essentials – Cleaning, Laundry, Bathroom

Toys

Grocery, Pantry & Harris Farm Markets

Sports, Fitness, Outdoors

Pets