Key takeaways:

  • Customers can research products, explore categories, compare options, and get relevant recommendations and product summaries to guide their shopping journey.
  • In the future, Alexa for Shopping will become more personalised and more connected across the ways customers interact with the Amazon Shopping app and website and Alexa devices.
  • Select customers, who are signed into their Amazon account, can use Alexa for Shopping on the Amazon Shopping app and website in Australia
Woman in a kitchen holding a coffee and talking to Alexa+ on Echo device
Introducing Alexa+ in Australia—the next generation of Alexa
Powered by generative AI, Alexa+ is your new personal assistant that gets things done: Alexa+ is smarter, more conversational, more capable, and it will be free for Prime members in Australia.
Read more

Today, Amazon is introducing Alexa for Shopping in beta, an AI shopping assistant available to select Australian customers on the Amazon Shopping app and desktop website. Alexa for Shopping helps customers research products, explore new categories, compare options, and get relevant recommendations – all through natural conversation directly within the Amazon store.

Over 350 million customers worldwide have used Alexa for Shopping in the last 12 months, and engagement accelerated in recent months, with active users nearly doubling and interactions up over 5x year-over-year.

Alexa for Shopping beta combines Amazon's deep product knowledge - built on Amazon's vast selection, customer reviews, and detailed product information - with information from across the web to help customers make more informed shopping decisions. Whether you're exploring a new product category, comparing specific items, or looking for guidance on what to consider before making a purchase, Alexa for Shopping can help.

How Alexa for Shopping can help
Alexa for Shopping beta makes researching and finding the right products simpler and more intuitive - whether you're exploring a new category, weighing up specific options, or looking for inspiration.

  • Research: Not sure what to look for in an air fryer? Ask about key features to consider and get relevant product suggestions based on capacity, wattage, cleaning ease, and more.
  • Discover: Shopping for a science-loving 10-year-old? Get age-appropriate gift ideas based on what's popular and highly rated.
  • Compare: Torn between two wireless earbuds? Get a summary of features, prices, and customer review highlights.
Man in kitchen drinking a coffee and talking to Alexa+
Your guide to the first 30 things to try with Alexa+ in Australia 
From natural, flowing conversations to managing your smart home and keeping your day on track, here's everything you can do with Alexa+, your new AI-powered personal assistant. 
Read more

What's ahead
Today's beta launch is the first step in bringing the Alexa for Shopping experience to customers in Australia. In the months ahead, we'll introduce additional capabilities that make the experience more personalised and more connected across the ways you interact with Amazon and Alexa-enabled devices – helping your shopping assistant better understand your needs and preferences over time.

Getting started with Alexa for Shopping
Alexa for Shopping is now available to select customers in Australia for free when signed into their account and will roll out to all customers over the coming weeks. To use Alexa for Shopping, customers in beta need to update their Amazon Shopping app and tap the Alexa icon in the bottom righthand corner or find it at the top of their screen on desktop.