There’s a huge amount to contend with in the lead up to the arrival of a baby and it’s hard work keeping on top of all the classes, appointments, shopping lists, and everything else that’s thrown at expectant parents.

According to Midwife Cath, a trusted expert in women’s health and pregnancy, who’s delivered over 10,000 babies over her 43-year career, we often underestimate just how much preparation is involved: “Being an expectant parent is one of the most exciting, life-affirming, scary, and stressful experiences a person can go through. With a blizzard of emotions, concerns, and responsibilities to manage in the lead up to the big day, it’s easy to see why people with so much on their plate struggle to get it all done in time for the bub’s arrival.”

To help expectant parents we’ve launched the Amazon Baby Wishlist, a new service designed to help parents-to-be ensure they have everything they need for their new bundle of joy. Our service enables Aussie parents-to-be to create a list ahead of their baby’s arrival to help them keep track of the products they want and need, and they can also share with friends and family who may be looking to buy a gift.

Whether planning a shopping list of new baby essentials, giving gift ideas to friends and family, or preparing for a baby shower, Baby Wishlist allows Aussies to keep track of all their shopping inspiration and ideas in one place. Hundreds of thousands of baby products are available across top brands including Huggies, Bonds, Aden & Anais, Boori and more. To help purchase last minute items before the big day, Baby Wishlist owners will also receive a 10% discount, or 15% for Prime members, on eligible remaining items from their list 60 days before their due date.

“I can still remember the scramble to get everything ready for the arrival of both my kids and the lists upon lists of things to do, buy, and attend,” says Jules Sebastian, TV presenter and busy mother of two. “Even a little help can make a big difference and being able to share and update a shopping list of the things we needed with friends and family who wanted to help would have been a game changer.”

Expectant mums and dads who create a list with 20 different items and have $59 or more of product shipped will also be eligible to redeem a Welcome Box worth over $200 filled with a range of baby essentials, such as Huggies Ultimate Newborn Nappies, Pampers Newborn Nappies, Tommee Tippee Anti-Colic bottle, Purebaby 100% Organic Cotton Newborn Hat, Tiny Love Chime Toy, Curash Aloe Vera & Chamomile wipes, Safety 1st Digital Thermometer, and more.

Plus, hundreds of thousands of Baby products are eligible for free expedited delivery for Prime members as part of our Prime membership program. We launched Prime in Australia in June 2018, giving members free delivery on millions of local and international items. Members also enjoy access to more than two million songs ad-free, access to exclusive and award-winning Prime Original series and other popular movies and TV shows with Prime Video, access to over 1,000 e-books with Prime Reading, benefits for gamers with Twitch Prime, access to discounted priority delivery and more. Everyone can try Prime and enjoy all its benefits by signing up for a free 30-day trial at

To create an Amazon Baby Wishlist head to