Amazon launches Pet Profiles—a feature which makes it even easier for Aussies to take care of their furry friends.

Aussie pet owners can now create a Pet Profile on, providing them with personalised product recommendations and discounts on pet related items. Customers will receive $10 off their next eligible purchase over $30 after creating a Pet Profile, and a gift in their pet’s birthday month.

To set up a Pet Profile, visit, select their pet type and answer some questions based on breed, age, gender, weight, and preferences when it comes to food flavours and types of toys.

“Aussies love their pets so we are excited to give Australian pet owners another way to demonstrate the love that they have for them," Matt Furlong, country manager for Amazon Australia said. "With the launch of Pet Profiles, Amazon Australia is hoping to make it easier for pet owners to find product recommendations personalised to the needs and preferences of their pets. This is just another way for Aussies to spoil their pets and access savings in doing so.”

To celebrate the launch of Pet Profiles, we have partnered with pet-lover and media personality Georgia Love to find the face of Amazon Pet Profiles.

Through the competition we’re searching to find the pet and paw-rent duo that look the most alike, with the winning pet and owner receiving a $1,000 Amazon gift card and a professional photo shoot to capture their moment in the spotlight, with the photos appearing on and the pet crowned the face of Amazon Pets Profiles!

“It’s an age-old joke that pets tend to resemble their owners, much to the delight of those around them, so I am looking forward to seeing all the competition entries and crowning Australia’s best ‘doggelganger,’" said Georgia Love, judge of the Amazon Pet Profiles competition. "If your pooch looks just like you, or if you know someone whose fur baby looks just like them, be sure to enter yourself and let your mate know about the competition. If I wasn’t a judge, I think I would be in with a chance of winning since I’ve been told that my cat Pawdrey Hepburn looks just like me!”

A television personality who is a woman holds her Siamese cat and smiles at the camera

Owners of cats, dogs, horses, goats, pigs, fish, guinea pigs, reptiles, birds and everything in between can enter the competition on Instagram by following these steps:

  1. Visit and set up a Pet Profile for your favourite furry friend.
  2. Snap a picture of yourself and your look-alike pet next to each other. Extra points for creative styling and set ups!
  3. Post your pet doppelganger picture to Instagram using #AmazonPetsAU. Don’t forget to ensure your profile is set to public.

The competition is open from Wednesday 15th July 2020 until 23:59 AEST Wednesday, 29th July 2020, with winners announced shortly after.

Alongside the launch of Pet Profiles, we’re continuing to expand the existing Pet Supplies offering on, with hundreds of thousands of products including accessories, beds, travel products, grooming products, toys, care items and food, from brands like Hill’s Science Diet, Pedigree, Supercoat, Greenies and many more.

Find out more about the competition and to set up a Pet Profile, visit