We’re going big on holiday savings this year. From 20 November to 3 December, you can expect to find some of the lowest prices of the year so far on select products from popular brands like Crocs, Disney, Hugo Boss, LEGO, PlayStation, Quilton and Samsonite.

Whether you’re looking to find amazing gifts for everyone on your list, or score some great deals for yourself, we have you covered with deep discounts across categories including electronics, toys, home, fashion, beauty, and Amazon devices.

Mark your calendars for this year’s Black Friday sale, and keep reading for more tips to find and pick up the best Amazon deals this season.

#1 Check back frequently for new deals

New deals will drop regularly during select periods throughout the Black Friday sale period. Check back on our Black Friday page often to find the most up-to-date deals through the sale.

#2 Find personalised deals

Did you know that Amazon makes it easy to find deals you’re interested in with personalised recommendations?

Discover personalised deals on products previously purchased with the ‘Deals inspired by your recent history’ feed on the Amazon.com.au homepage, and get deal recommendations based on your browsing history with the ‘Keep shopping for’ feed.

The ‘Top picks for you’ tab also lists deals based on your recent browsing history.

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#3 Keep an eye on what other shoppers are snapping up

Use the ‘Movers and Shakers’ filter to see what the fastest movers in each category within the last 24 hours are, from Electronics to Home, Kitchen & Dining products, and more.

#4 Download the Amazon app

If you haven't already, download the Amazon Shopping app for quick access to the latest deals.

The app also makes it easier to check in on your order status and get customer support.

#5 Create a holiday Amazon Wishlist to organise your shopping

Use an Amazon Wishlist to plan out what you want to buy, starting with big-ticket items that tend to be more popular. Follow these instructions to create one.

A flatlay of wrapped Christmas presents and Amazon boxes.
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Next: Discover the best Black Friday deals here, and get more shopping tips here.