Lyre’s was co-founded by Carl Hartmann and Mark Livings and joined Amazon Launchpad when the program launched.

An innovative beverage company using cutting edge food science, Lyre’s has recreated all the major alcoholic spirits in non-alcoholic format. With Lyre’s, it’s possible to make the vast majority of the top 50 cocktails in the world.

With the sudden closure of bars and restaurants following lockdown restrictions worldwide, this greatly impacted their business. Fortunately, Lyre’s had launched the business with a strong focus on e-commerce, and they quickly diverted their resources to be solely on e-commerce to maximise growth
through this period.

Lyre’s has quickly become one of the fastest growing new consumer products in the world, with distribution in Australia, NZ, USA, UK and Singapore amongst others. The Amazon Launchpad program has been an important program for the business, has been a major driver of their growth.

Amazon Launchpad Innovation Grants

To help propel this swell of innovation, Amazon Australia has today launched Amazon Launchpad Innovation Grants, an initiative to recognise innovation by Australian start-ups, entrepreneurs and SMBs. Five grant packages will be awarded, each more than $80,000 AUD in value.

The Amazon Launchpad Innovation Grants include:

  • An exclusive Amazon SMB experience – Exclusive access to Amazon leadership from Australia and HQ in Seattle, access to Amazon’s startup and entrepreneur experts, time with successful e-commerce savvy Australian SMBs, insights from angel investors in the Venture Capital community, and exclusive networking opportunities
  • $20,000 AUD cash grant
  • Amazon Advertising display credits – to promote the winning product on
  • Credits through the AWS Activate program, which also provides access to technical support and training to help founders grow their business
  • Seller Spotlight feature placement – on the Amazon Launchpad Homepage

The Amazon Launchpad Innovation Grants entry period is from today to 11.59pm, Monday 24th August 2020 on

The five Amazon Launchpad grant recipients from across Australia will be publically announced in September 2020.