Amazon Australia’s Black Friday will run for fourteen whole days from 00:01 AEDT 18 November until 11:59 AEDT, 1 December. Australians will be able to shop from hundreds of thousands of discounted products across all categories including electronics, toys, beauty, homewares and everyday essentials, including pantry essentials and our limited edition Amazon Hot Chriss Pud.
Whether you’re looking to find amazing gifts for everyone on your list, or score some great deals for yourself, we have you covered with deep discounts across categories including electronics, toys, home, fashion, beauty, and Amazon devices.
Mark your calendars for this year’s Black Friday sale, and keep reading for more tips to find and pick up the best Amazon deals this season.
#1 Check back frequently for new deals
New deals will drop regularly during select periods throughout the Black Friday sale period. Check back on our Black Friday page often to find the most up-to-date deals through the sale.
#2 Find personalised deals
Did you know that Amazon makes it easy to find deals you’re interested in with personalised recommendations?
Discover personalised deals on products previously purchased with the ‘Deals inspired by your recent history’ feed on the Amazon.com.au homepage, and get deal recommendations based on your browsing history with the ‘Keep shopping for’ feed.
The ‘Top picks for you’ tab also lists deals based on your recent browsing history.
#3 Become an Amazon Prime member
Prime membership offers great value from day one with access to exclusive shopping events, free shipping on eligible items and a suite of entertainment benefits.
New customers in Australia can join Prime at amazon.com.au/prime with a 30-day free trial, then pay AU$9.99 per month, or $79 for an annual membership.
#4 Keep an eye on what other shoppers are snapping up
Use the ‘Movers and Shakers’ filter to see what the fastest movers in each category within the last 24 hours are, from Electronics to Home, Kitchen & Dining products, and more.
#5 Download the Amazon app
If you haven't already, download the Amazon Shopping app for quick access to the latest deals. The app also makes it easier to check in on your order status and get customer support.
#6 Create a holiday Amazon Wishlist to organise your shopping
Use an Amazon Wishlist to plan out what you want to buy, starting with big-ticket items that tend to be more popular. Follow these instructions to create one.
#7 Shop with confidence
For the 2025 holiday season, most items purchased between November 1 and December 31, 2025, can be returned for change of mind until January 31, 2026. The extension does not apply to Amazon Haul.
#8 Inspiration at your fingertips
To make gift buying a breeze, Amazon.com.au has launched a Christmas Store that includes budget-friendly recommendations, dedicated guides for popular categories such as electronics, home & kitchen, and entertainment. There's even a curation of Christmas Essentials. You can also conveniently filter products by recipient.
Also discover 3 ways to shop faster with Amazon Lens. Using Amazon Lens, you can upload an image, take a photo, or scan a barcode to discover exact matches and similar items in the Amazon Shopping app. Click here to learn how.
#9 Shop Top 100 Toys
Struggling to find the perfect toys for the little ones in your life? Look no further than Amazon Australia's Top 100 Toy List, carefully curated with the help of the ultimate toy experts - kids themselves. For the seventh year running, Amazon Australia has teamed up with the Starlight Children's Foundation to assemble a team of Playmakers who put this year's top toys to the test.
Next up, Introducing the Hot Chriss Pud.
