“Fast and reliable delivery across a wide selection of products remains the cornerstone of our customer offering and we are aiming to getting faster. 2024 was our fastest year yet, thanks to the launch of Same-Day delivery for Prime members in Sydney and the expansion of our next-day service to ten new locations,” said Country Manager at Amazon Australia, Janet Menzies.
“Fast delivery has benefitted customers whilst also having a broader economic impact. According to research by Mandala Partners, faster delivery times have saved Australian online shoppers 3.7 million hours in avoided shopping trips in one year alone, translating to over $350 million in value over the past decade. Australians’ expectations on delivery have changed and that is reflected in our numbers with an over 40% increase in same and next-day deliveries. Our vision is for 2025 to be even faster to meet increasing customer expectations and help members get more of what they want and need.”
Adding value to Prime membership
Since the launch of Prime in 2018, Amazon Australia has increased products eligible for Prime free and fast delivery from hundreds of thousands to millions and made delivery faster, with the majority of Prime members across the country now able to rely on one-day delivery for more than one million items, and Same-Day Delivery available to Prime members in Sydney. Prime members also have access to a comprehensive membership that includes exclusive deals and discounts, a vast entertainment collection, including Prime Video, music and podcasts with Amazon Music Prime and savings beyond Amazon on DoorDash.
To deliver at its fastest speeds ever for Australian Prime members in 2024 Amazon Australia has significantly invested in and expanded its operations network to enable a seamless, faster, and more reliable shopping experience for customers. In fact, between January 2024 and 2026 Amazon Australia will have invested $1.6 billion opening five new operational sites, which will create an additional 4,500 jobs once fully operational. Additionally, in 2024, Amazon Australia created more than 550 permanent roles across their operational network around the country.
In addition to faster delivery, Amazon Australia increased the value of a Prime membership in Australia by:
- Introducing new streaming series, movies, and live sports globally in Prime Video, including The Lord of the Rings: The Rings of Power season 1-2, Fallout, Road House, and ICC World Cup Cricket. Prime Video has commissioned 30 Amazon Originals in Australia —including The Test seasons 1-3, Deadloch, The Office and the upcoming series The Narrow Road to the Deep North and Top End Bub - and has tripled the number of Amazon Originals, rolling out new series and movies like You’re Cordially Invited, The Boys season five, The Summer I Turned Pretty season 3 and many more
- Growing Amazon Music for Prime members from two million songs to 100 million songs ad-free in shuffle mode
- Adding new exclusive offers for Prime members, including 2-years free DashPass ($239 value), with $0 delivery fees on eligible DoorDash orders and more
With its growing membership base and enhanced delivery capabilities, Amazon continues to redefine the shopping experience worldwide. You can join Prime in Australia for $9.99 per month or $79 per year or start a free 30-day trial if eligible at amazon.com.au/prime.
Australian shopping habits
Prime members in Australia shopped big on health and personal care, home, beauty, grocery and electronics, with these being the top categories for same and one-day delivery in 2024.
The fastest Amazon AU delivery in 2024 was to a customer in Sydney, who received their wireless Bluetooth Karaoke Microphone and two sets of gold Hoop Earrings in 242 minutes.
The second fastest Amazon AU delivery in 2024 was to a customer in Sydney, who received their Portable white noise machine and nightlight, MyBaby Soundspa, coffee filters, and reusable silicone baby food pouches in 245 minutes.
We looked at some of the top orders in the capital cities where same or one-day delivery is available (Brisbane, Canberra, Melbourne and Sydney) and learned a bit more about how Prime members in capital cities shop.
Focus on the essentials: The top item delivered in one-day to Prime members was Quilton toilet paper in Brisbane, Melbourne and Sydney. Baby wipes also featured in the top 5 one-day products for Brisbane, Canberra, Melbourne, and Sydney.
Beauty lovers: COSRX Snail Mucin appeared in the top 20 products delivered same or one-day in Canberra, Melbourne and Sydney.
Milk alternatives: As a nation of coffee lovers, we frothed over milk alternatives with two soy alternatives featuring in the top 10 in Brisbane, Canberra, Melbourne and Sydney.
Travel and tech focused: Prime members across all capital cities grabbed a mix of power banks, Apple AirTags and travel adapters.
Next up, How to get 2 years free of DashPass with your Prime membership.
