Kiwi shoppers will be able to shop the Black Friday and Cyber Monday Shopping Events for the first time this year, and shop and save for the holidays. This year’s shopping event will be’s earliest and longest Black Friday and Cyber Monday Sale ever, giving customers more time to beat the Christmas rush. The event will run for eight whole days from 02:01 NZDT, November 22 to 01:59 NZDT, November 30.

Customers can find incredible savings and discounts across every category, including electronics, homewares, beauty, toys, fashion and many more with epic deals available across Black Friday and Cyber Monday^. Customers will also be able to support small businesses through the Black Friday Small Business section.

Customers will also be able to shop from the many small businesses that sell on including homegrown small New Zealand businesses such as Serious Food Co, The Herb Farm and Bella Honey. Customers can find these brands and more on

For inspiration as we head into the Holiday season, has a range of gift guides in its Christmas Store including Electronics, Entertainment, Home and Kitchen, the Amazon Playmakers Top 100 Holiday Toy List and Fashion. Customers will also find gift guides for Christmas Stocking Stuffers, Secret Santa, and more holiday themed gifting suggestions.

“We are excited to offer Kiwis access to our Black Friday sale for the first time, so they can shop and save for the Holidays,” said Tony Austin, General Manager of Exports for “This year’s Black Friday and Cyber Monday Sales are earlier than ever and will provide our customers with incredible savings and epic deals for eight whole days. Our longer and earlier event also gives customers more time to shop and save these holidays to beat the Christmas rush.“

In partnership with Starlight Children’s Foundation, has released its annual top 100 Holiday Toy List, along with a limited edition Amazon Playmakers Holiday Colouring book created by acclaimed illustrator Mitch Revs and the Playmakers: Amazon’s official toy testers and now, toy creators!

For every Amazon Playmakers Holiday Colouring book that is purchased during this year's Black Friday and Cyber Monday Sales, will donate $1* to Starlight Children's Foundation.

More Ways for Customers to Find What They Love’s Christmas Store gift guides make it fun and easier than ever to shop and save across categories.

  • Toys: Our Toy List is filled with sought-after family-friendly items, many of them brand-new for the holiday season. Take the guesswork out of gifting and shop by age, character, brand, and category. In addition, Amazon Playmakers Top 100 Holiday Toy list is back, and perfect for those who want to quickly and conveniently shop from the best-of-the-best toys and games, handpicked by the Amazon Playmakers.
  • Electronics: Customers can find great gifts for every techie with our one-stop electronics shop —whether that’s TVs, laptops, mobiles, headphones, smartwatches, and more.
  • Home: Discover the perfect gifts for the home from home décor, kitchen appliances, smart home, to home improvement and home office.
  • Entertainment: The entertainment gift guide is the perfect destination to find gifts to relax, play or learn during the holidays from books to movies and TV Shows, music, video and PC gaming.
  • Beauty: The Beauty Gift Guide has everything shoppers’ need from beauty appliances, to gift sets, fragrances, skin care, hair care and cosmetics to treat a loved one, or to treat themselves.
  • Fashion: A one-stop destination for head-to-toe style. Find apparel, shoes, accessories, jewellery, watches, handbags, and sunglasses from a wide range of designer, contemporary, and emerging brands for any occasion, any style, and any budget.
  • Australian Small Businesses: Shop giftable products from Australian small businesses in the Small Business Gift Guide across a range of categories including Beauty, Pets, Electronics, Home, Fashion, and Kitchen. Customers will discover unique and innovative products from startups and entrepreneurs from Amazon Launchpad.
  • Stocking Fillers: Shop an assortment of giftable items for any occasion throughout the holiday season. Stocking Stuffers curates a wide selection of must have products across fashion, electronics, toys, beauty, and much more. From fun Secret Santa items, to that hot item for the best host, luxury beauty gifts for your glam loved one, and a wide array of gifts available for those on a budget, this guide has every gift list covered.

Deals and Savings Start Today

Customers can find Black Friday deals from today with new deals dropping daily at The deals included below—and many more—will be available on various dates and times between November 22 and November 29, while supplies last. Some deals may be exclusive to Prime Australia members.

Must Have Electronics

  • Save on select Fitbit devices
  • Up to 50% off RRP on select Garmin smartwatches
  • Save 40% off RRP on Withings Body+ Scale
  • Save 40% off RRP on select HUAWEI devices
  • Save 40% off RRP on select Arlo security cameras
  • Save 21% off RRP on select LG monitors
  • Save up to 35% off RRP on select Dell laptops and monitors
  • Save up to 40% off RRP on select Lenovo devices
  • Save up to 30% off RRP on select ASUS Range
  • Save up to 57% off RRP on select Sandisk & Western Digital Storage devices
  • Save 25% off RRP on select Wacom Graphic tablets
  • 30% off RRP on Samsung Galaxy Tab S7/S7+, Mystic Navy
  • Save up to 40% off RRP on select MSI laptops
  • Save up to 44% off RRP on select ASUS Chromebooks & Zenbooks
  • Save 25% off RRP on select Lenovo IdeaPads
  • Save 25% on select Lenovo monitors
  • Save up to 35% off RRP on select Nikon cameras & accessories
  • Up to $300 off RRP on DJI Drones, Cameras & Accessories
  • Save up to 30% off RRP on select camera tripods and backpacks
  • Save up to 30% off RRP on select Smartphone tripods and accessories
  • Save on select Panasonic cameras, home entertainment, phones, and headphones
  • Save up to 33% on select Jabra noise cancelling earbuds
  • Save on Jays headphones and speakers
  • Save on select Philips OLED TV
  • Save on select Soundpeats products
  • Save on select Anker products
  • Save on select GOOLOO Automotive products
  • Save on select Romoss powerbanks and more
  • Save on select AFTERSHOKZ headphones and more
  • Save on select Neewer camera accessories and more


  • Save on select GHD appliances
  • Save on select Fragrance brands like Calvin Klein, Hugo Boss, Vera Wang and more
  • Save on select Skin Care brands like Nivea, L'Oreal Paris, Palmolive & Neutrogena
  • Save on select skin care tools from Foreo
  • Save on select Premium Salon Haircare brands like Olaplex, Nioxin, Paul Mitchell and more

For the Home

  • Save 35% off RRP on Philips Air Fryer Essential
  • Save up to 30% off the InstantPot range
  • Save on 40% off RRP on Philips Coffee Series 2200
  • Save on 55% off RRP on Tefal Cook4me+ Red
  • Save 25% off on Sunbeam and FoodSaver kitchen essentials
  • Save 46% on Philips Series 2000 Air Purifier
  • Save on select Tontine pillows, quilts, and bedding
  • Save 56% off RRP on iRobot e515000 Roomba e5 Robot vacuum cleaner (Black)
  • Save on select BLACK+DECKER power tools and home cleaning
  • Save on select Eufy smart home products
  • Save on select Philips Hue smart lighting
  • Save on select Russell Hobbs & George Foreman essentials
  • Save on select ECOVACS Robotics products
  • Save on select ASAKUKI aromatherapy products
  • Save on select Arovec products
  • Save on select Inkbird products
  • Save up to 30% off RRP on select CoredyAU robot vacuum cleaner
  • Save on select Golden maple arts & crafts products


  • Save 25% off on select Coleman tents, sleeping bags and more
  • Save on select Ozoola Beach Life tents and blankets


  • Save 30% off RRP on NOCO products

Garden and Tools

  • Save up to 35% off RRP on a range of Bosch lawn & garden essentials
  • Save up to 49% off RRP on Bosch tools
  • Save on Makita Power tools
  • Save on Dewalt Power tools and accessories

Toys We Love

  • Save on select LEGO
  • Save on action figures including Transformers, Star Wars and Marvel
  • Save on select VR distribution games
  • Save on select Hasbro
  • Save on select Dolls including Barbie, LOL Surprise, Rainbow High, Bratz and more

Shop Australian Local Businesses

  • Save on Boomjoy household cleaning products
  • Save on select Little Archer & Co baby productss
  • Save on select Express Pods Original Irish Cream Coffee Pods
  • Save on premium Leather Orbitkey 2.0

Furry Friends

  • Save up to 40% off RRP on select pet toys
  • Save on select Zenify Pet Products

Books, Video Games, DVDs, Music and Entertainment

  • Save up to 60% off RRP on select bestselling titles
  • Save on 60% on The Barefoot Investor
  • Save on 60% on Sort Your Money Out
  • Save 50% on Atomic Habits by James Clear
  • Save 33% off RRP on PlayStation Plus 12 month membership
  • Receive $100 Amazon AU promotional credit with select Oculus Quest 2 VR Headsets
  • Save on Back 4 Blood video games
  • Save on select range of DVD boxsets
  • Save on select range of 4K DVDs
  • Save on select CD + Vinyl
  • Audible: Audible: Customers who haven’t tried Audible can get their first 3 months for AUD 99c including a credit to spend on an audiobook of their choice each month and access to the Plus Catalogue, a selection of thousands of titles - no credits needed. AUD 99c now, AUD $16.45/month after 3 months. Renews automatically. Cancel Anytime^
  • Amazon Music: For a limited time, customers who haven’t yet tried Amazon Music Unlimited can sign up to get three months of the premium subscription service free -with unlimited access to more than 75 million songs, ad-free and millions of podcast episodes.

Seasonal Fashion

  • Great savings on fashion clothing on select Tommy Hilfiger, Champion, Calvin Klein, Deus Ex Machina and Lacoste
  • Save on select Bonds clothing, underwear and socks
  • Deals on select shoes from Skechers, Ecco, Crocs, Hush Puppies and Wild Rhino
  • Great bargains on select watches from Fossil and Seiko
  • Great prices on select luggage from Samsonite, Trunki and American Tourister
  • Save on select New Balance shoes

Pantry Food and Drinks

  • Save on select Red Bull
  • Save on select L'OR, Moccona & Harris coffee
  • Save on select T2

Wine, Beer and Spirits

  • Prime Members save on spirits from Johnnie Walker, Talisker, Tanqueray and more

Health, Household and Personal Care

  • Save on select Oral-B
  • Save on select Braun
  • Save on Massagers from Hypervolt, Beurer & Homedics
  • Save on Philips Sonicare toothbrush range
  • Save on Optimum Nutrition & BSN supplements
  • Save on select Panasonic Batteries
  • Save on Fairy Dishwashing Tablets
  • Save on Dettol, Durex, Scholl and other essentials
  • Save on select Renpho Wellness products


  • Save on Mother's Choice Car Seat and Highchair
  • Save on Infasecure car seats
  • Save on Cubo Ai Plus Smart Baby Monitor 3-Stand Set

Gift Cards

  • Amazon Gift Cards: From November 22-30, Gift Card shoppers will receive  AU$5 promotional credit with the purchase of $75 or more in Gift Cards, while supplies last.
  • Branded Gift Cards: From November 26-29, buy AU$100 or more in Netflix or RedBalloon Gift Cards and receive  AU$10 promotional credit, while supplies last.

Additional Tips for Shopping on and Ways to Save This Season

  • Extended Returns Window: Amazon has also announced an extended change of mind returns window for the holiday season with most of the items purchased between October 1 and December 31 able to be returned for change of mind until January 31, 2022.
  • Kiwi Shipping Cut-Off: Kiwis have until December 171 to order products fulfilled by so they arrive in time for Christmas. The shipping cut off for eligible orders sold by has passed. We encourage customers to check out the delivery promise on the product page.

For a full list of tips for shopping on and ways to save this season, visit the About Amazon blog.

*Amazon has agreed a total donation of AU$50,000

^ Some items might not be available for delivery to New Zealand customers

1Cut-off for rural addresses is 10 December


^This promotion is valid from 08:01 AEDT 03 November 2021 to 11:59PM AEDT 07 December 2021, for new members of Audible in Australia or New Zealand who sign up for an Audible membership on only. With your membership, you’ll get one credit for $0.99 in your first month and one credit per month for $0.00 per month in months 2 and 3. After the first 3 months, your membership will renew automatically at the regular monthly price, currently $16.45. Cancel anytime. For this offer to apply, you must sign up for your Audible membership on If you sign up through other websites (e.g. or other pages on for a free trial the offer does not apply. This promotion may not be combined with other offers. Limit one per customer and account. Audible account required. Other terms and conditions apply, including Audible's Conditions of Use at If you violate any of the terms or conditions, the promotion will be invalid, and the offer will not apply. Audible reserves the right to modify or cancel at any time. If your credit card is declined, the offer will not apply. Any terms prohibited by law shall be void without prejudice to the remaining terms.