Amazon Australia has today announced its earliest and longest Black Friday and Cyber Monday Sales ever, giving customers more time to beat the Christmas rush. The event will run for eight whole days from 00:01 AEDT November 22 to 11:59 AEDT, 29 November.

Customers can find incredible savings and discounts across every category, including electronics, homewares, beauty, toys, fashion Amazon Devices, and many more with tens of thousands of products at discounted prices across Black Friday and Cyber Monday. Customers will also be able to support small businesses through the Black Friday Small Business section.

For inspiration as we head into the Holiday season, Amazon.com.au has a range of gift guides in its Christmas Store including Electronics, Entertainment, Home and Kitchen, the Amazon Playmakers Top 100 Holiday Toy List and Fashion. Customers will also find gift guides for Christmas Stocking Stuffers, Secret Santa, and more holiday themed gifting suggestions.

“We’re thrilled to kick off our Black Friday and Cyber Monday Sales earlier than ever and provide our customers with incredible savings and epic deals for eight whole days. Our longer and earlier event also gives customers more time to shop and save these holidays to beat the Christmas rush,” said Janet Menzies, Amazon.com.au Country Manager. “I’m also proud of our employees across the country who prepare all year and help make the season special for our customers.”

In partnership with Starlight Children’s Foundation, Amazon Australia has released its annual top 100 Holiday Toy List, along with a limited edition Amazon Playmakers Holiday Colouring book created by acclaimed illustrator Mitch Revs and the Playmakers: Amazon’s official toy testers and now, toy creators!

For every Amazon Playmakers Holiday Colouring book that is purchased during this year's Black Friday and Cyber Monday Sales, Amazon Australia will donate $1* to Starlight Children's Foundation.

More Ways for Customers to Find What They Love  

Amazon.com.au’s Christmas Store gift guides make it fun and easier than ever to shop and save across categories.

  • Toys: Our Toy List is filled with sought-after family-friendly items, many of them brand-new for the holiday season. Take the guesswork out of gifting and shop by age, character, brand, and category. In addition, Amazon Playmakers Top 100 Holiday Toy list is back, and perfect for those who want to quickly and conveniently shop from the best-of-the-best toys and games, handpicked by the Amazon Playmakers.
  • Electronics: Customers can find great gifts for every techie with our one-stop electronics shop —whether that’s TVs, laptops, mobiles, headphones, smartwatches, and more.
  • Home: Discover the perfect gifts for the home from home décor, kitchen appliances, smart home, to home improvement and home office.
  • Entertainment: The entertainment gift guide is the perfect destination to find gifts to relax, play or learn during the holidays from books to movies and TV Shows, music, video and PC gaming.
  • Beauty: The Beauty Gift Guide has everything shoppers’ need from beauty appliances, to gift sets, fragrances, skin care, hair care and cosmetics to treat a loved one, or to treat themselves.
  • Fashion: A one-stop destination for head-to-toe style. Find apparel, shoes, accessories, jewellery, watches, handbags, and sunglasses from a wide range of designer, contemporary, and emerging brands for any occasion, any style, and any budget.
  • Australian Small Businesses: Shop giftable products from Australian small businesses in the Amazon.com.au Small Business Gift Guide across a range of categories including Beauty, Pets, Electronics, Home, Fashion, and Kitchen. Customers will discover unique and innovative products from startups and entrepreneurs from Amazon Launchpad.
  • Stocking Fillers: Shop an assortment of giftable items for any occasion throughout the holiday season. Stocking Stuffers curates a wide selection of must have products across fashion, electronics, toys, beauty, and much more. From fun Secret Santa items, to that hot item for the best host, luxury beauty gifts for your glam loved one, and a wide array of gifts available for those on a budget, this guide has every gift list covered.

Deals and Savings Start Today

Customers can find Black Friday deals from today with new deals dropping daily at amazon.com.au/blackfriday. The deals included below—and many more—will be available on various dates and times between November 22 and November 29, while supplies last. Some deals may be exclusive to Prime Australia members.

Must Have Electronics

  • Save on select Fitbit devices
  • Up to 50% off RRP on select Garmin smartwatches
  • Save 40% off RRP on Withings Body+ Scale
  • Save 40% off RRP on select HUAWEI devices
  • Save 40% off RRP on select Arlo security cameras
  • Save 21% off RRP on select LG monitors
  • Save up to 35% off RRP on select Dell laptops and monitors
  • Save up to 40% off RRP on select Lenovo devices
  • Save 13% off RRP on select Apple Pencil and Smart Keyboard Folio
  • Save up to 34% off RRP on select Beats products
  • Save 15% off Apple AirPods (2nd Gen)
  • Save on select Sony headphones and soundbars
  • Save on Teac A7 55 inch QLED 4K TV
  • Save up to 35% off RRP on select Yamaha Soundbars & HiFi
  • Save up to 30% off RRP on select ASUS Range
  • Save up to 57% off RRP on select Sandisk & Western Digital Storage devices
  • Save 25% off RRP on select Wacom Graphic tablets
  • 30% off RRP on Samsung Galaxy Tab S7/S7+, Mystic Navy
  • Save up to 40% off RRP on select MSI laptops
  • Save up to 44% off RRP on select ASUS Chromebooks & Zenbooks
  • Save 25% off RRP on select Lenovo IdeaPads
  • Save up to 40% off RRP on select HP products
  • Save 25% off RRP on select Lenovo monitors
  • Save up to 35% off RRP on select Nikon cameras & accessories
  • Up to $300 off RRP on DJI Drones, Cameras & Accessories
  • Save on select Canon cameras and lenses
  • Save up to 30% off RRP on select camera tripods and backpacks
  • Save up to 30% off RRP on select Smartphone tripods and accessories
  • Save on select Panasonic cameras, home entertainment, phones, and headphones
  • Save up to 33% on select Jabra noise cancelling earbuds
  • 52% off RRP on Sennheiser MOMENTUM True Wireless 2 Headphones for Prime Members
  • Save 52% off RRP on Sennheiser MOMENTUM over ear headphones
  • Save up to 33% on Bose Soundlink Revolve speakers
  • Save on Jays headphones and speakers
  • Save on select Philips OLED TV
  • Save on select Soundpeats products
  • Save on select Anker products
  • Save on select GOOLOO Automotive products
  • Save on select Romoss powerbanks and more
  • Save on select AFTERSHOKZ headphones and more
  • Save on select Neewer camera accessories and more

Beauty

  • Save on select GHD appliances
  • Save on select Fragrance brands like Calvin Klein, Hugo Boss, Vera Wang and more
  • Save on select Skin Care brands like Nivea, L'Oreal Paris, Palmolive & Neutrogena
  • Save on select skin care tools from Foreo
  • Save on select Premium Salon Haircare brands like Olaplex, Nioxin, Paul Mitchell and more
  • Save on select Cosmetics from Maybelline, Rimmel & Essie
  • Save on select Hair Care from John Freida, Garnier, Head & Shoulders, Pantene & Sukin

For the Home

  • Save 35% off RRP on Philips Air Fryer Essential
  • Save up to 30% off the InstantPot range
  • Save on 40% off RRP on Philips Coffee Series 2200
  • Save on 55% off RRP on Tefal Cook4me+ Red
  • Save 25% off on Sunbeam and FoodSaver kitchen essentials
  • Save 46% on Philips Series 2000 Air Purifier
  • Save on select Tontine pillows, quilts, and bedding
  • Save 56% off RRP on iRobot e515000 Roomba e5 Robot vacuum cleaner (Black)
  • Save on select BLACK+DECKER power tools and home cleaning
  • Save on select Eufy smart home products
  • Save on select Philips Hue smart lighting
  • Save on select Russell Hobbs & George Foreman essentials
  • Save on select ECOVACS Robotics products
  • Save on select ASAKUKI aromatherapy products
  • Save on select Arovec products
  • Save on select Inkbird products
  • Save on select Golden maple arts & crafts products
  • Save up to 30% off RRP on select CoredyAU robot vacuum cleaner
  • Save on select CoredyAU Robot Vacuum Cleaner

Sports

  • Save 25% off RRP on select Coleman tents, sleeping bags and more
  • Save on select Ozoola Beach Life tents and blankets

Automotive

  • Save 30% off RRP on NOCO products

Garden and Tools

  • Save up to 35% off RRP on a range of Bosch lawn & garden essentials
  • Save up to 49% off RRP on Bosch tools
  • Save on Makita Power tools
  • Save on Dewalt Power tools and accessories

Toys We Love

  • Save on select LEGO
  • Save on action figures including Transformers, Star Wars and Marvel
  • Save on select VR distribution games
  • Save on select Hasbro
  • Save on select Dolls including Barbie, LOL Surprise, Rainbow High, Bratz and more

Shop Local Businesses

  • Save on Boomjoy household cleaning products
  • Save on select Little Archer & Co baby products
  • Save on select Express Pods Original Irish Cream Coffee Pods
  • Save on premium Leather Orbitkey 2.0

Furry Friends

  • Save on select pet toys
  • Save on select Zenify Pet Products
  • Save on pet treats from Greenies, Schmackos and more
  • Save on Pro Plan and Hills

Books, Video Games, DVDs, Music and Entertainment

  • Save up to 60% off RRP on select bestselling titles
  • Save 60% off RRP on The Barefoot Investor
  • Save 60% off RRP on Sort Your Money Out
  • Save 50% off RRP on Atomic Habits by James Clear
  • Save 33% off RRP on PlayStation Plus 12 month membership
  • Receive $100 Amazon AU promotional credit with select Oculus Quest 2 VR Headsets
  • Save on Back 4 Blood video games
  • Save on select range of DVD boxsets
  • Save on select range of 4K DVD
  • Save on select CD + Vinyl
  • Save at least 25% off RRP on select Alesis Keyboards, Drumpads and Drumkits
  • Audible: Customers who haven’t tried Audible can get their first 3 months for 99c including a credit to spend on an audiobook of their choice each month and access to the Plus Catalogue, a selection of thousands of titles - no credits needed. 99c now, $16.45/month after 3 months. Renews automatically. Cancel Anytime^.
  • Amazon Music: For a limited time, customers who haven’t yet tried Amazon Music Unlimited can sign up to get three months of the premium subscription service free -with unlimited access to more than 75 million songs, ad-free and millions of podcast episodes.
  • Prime Video: This Black Friday, Prime Video will offer select popular and new releases movies to rent $2.99 or less. Deals will roll out over the next few months, so be sure to check back for updates.

Seasonal Fashion

  • Great savings on fashion clothing on select Tommy Hilfiger, Champion, Calvin Klein, Deus Ex Machina and Lacoste
  • Save on select Bonds clothing, underwear and socks
  • Deals on select shoes from Skechers, Ecco, Crocs, Hush Puppies and Wild Rhino
  • Great bargains on select watches from Fossil and Seiko
  • Great prices on select luggage from Samsonite, Trunki and American Tourister
  • Save on select New Balance shoes

Amazon Devices

  • Save $70 off RRP on All-new Echo Buds (2nd Gen)
  • Save 40% off RRP on Fire TV Stick 4K
  • Save 68% off RRP on Echo Dot (3rd Gen)
  • Save 50% off RRP on Echo Show 8 (2nd Gen)
  • Save $70 off RRP on All-new Kindle Paperwhite (8GB)
  • Save up to 25% off RRP on select Ring Home Security

Pantry Food and Drinks

  • Save on select Red Bull
  • Save on select L'OR, Moccona & Harris coffee
  • Save on select T2

Wine, Beer and Spirits

  • Prime Members save on spirits from Johnnie Walker, Tanqueray and more

Health, Household and Personal Care

  • Save on select Oral-B
  • Save on select Braun
  • Save on Massagers from Beurer & Homedics
  • Save on Philips Sonicare toothbrush range
  • Save on Optimum Nutrition & BSN supplements
  • Save on select Panasonic Batteries
  • Save on Fairy Dishwashing Tablets
  • Save on Dettol, Durex, Scholl and other essentials
  • Save on select Renpho Wellness products
  • Save on select WaterWipes

Baby

  • Save on Mother's Choice Car Seat and Highchair
  • Save on Infasecure car seats
  • Save on Cubo Ai Plus Smart Baby Monitor 3-Stand Set
  • Save on Baby Feeding and Nursing from Tommee Tippee, Philips Avent and more
  • Save on Baby Travel from Baby Jogger, Ergobaby, Bugaboo and more
  • Save on Nursery and Care from VTECH, Mustela, Bubba Blue and more

Global Store

  • [UK Deal] Save on TOMMEE TIPPEE
  • [US Deal] Save on BaBylissPRO, PMD Beauty, SUTRA
  • [US Deal] Save on Lee, Wrangler
  • [UK Deal] Save on PUMA
  • [US Deal] Save on Norpro, Rubbermaid, Stasher
  • [UK Deal] Save on Hoover, Karcher, Polti
  • [US Deal] Save on Highlights Press, Rockridge Press, Two Lions
  • [US Deal] Save on Tor Books, Tor Fantasy
  • [US Deal] Save on Garmin
  • [UK Deal] Save on SanDisk, Western Digital

Gift Cards

  • Amazon Gift Cards: From November 22-30, Amazon.com.au Gift Card shoppers will receive a $5 promotional credit with the purchase of $75 or more in Amazon.com.au Gift Cards, while supplies last.
  • Branded Gift Cards: From November 26-29, buy $100 or more in Netflix or RedBalloon Gift Cards and receive a $10 promotional credit, while supplies last.

Additional Tips for Shopping on Amazon.com.au and Ways to Save This Season

  • Shop with Alexa: Add to your shopping list, ask for product recommendations, and track your delivery, all by asking Alexa. Plus, to shop holiday deals just say, “Alexa, what are my deals?”
  • Subscribe and Save: Use Subscribe and Save for savings on repeat purchases, including everything from everyday essentials for the home to pet supplies and other products you’ll need throughout the holiday season and through the new year.
  • Become an Amazon Prime member: Prime offers the best of shopping, savings, and entertainment to make the holiday season more fun and convenient. With Amazon Prime, members have access to free delivery on Prime eligible orders. Customers who do not have Prime can enjoy free delivery on eligible orders above $39 when shipped by Amazon AU. New customers in Australia can join Prime at amazon.com.au/prime with Amazon’s 30-day free trial, and then pay AU$6.99 a month, or save with an annual membership at AU$59. Learn more at amazon.com.au/prime.
  • Choice and Control Over Deliveries: Whether road-tripping to see family, staying home and need a secure delivery location, or sending a gift to a loved one or friend, customers can choose to have their order delivered to one of more than 800 Amazon Lockers and Counters around Australia. Conveniently located at banks, shopping centres, newsagents and petrol stations Amazon’s secure parcel pick up points give customers control over when and where they collect their order and is free for Prime members.
  •  Extended Returns Window: Amazon has also announced an extended change of mind returns window for the holiday season with most of the items purchased between October 1 and December 31 able to be returned for change of mind until January 31, 2022.

For a full list of tips for shopping on Amazon.com.au and ways to save this season, visit the About Amazon blog.