With the arrival of the holiday season comes the accompanying joy of gift giving — especially when it comes to gifts for children.
Seeing their little faces light up as the wrapping is discarded is an unforgettable moment. But with a wide array of games, gadgets, dolls, and everything in-between, knowing what toys to bestow on the little ones in your lives isn’t easy. To make things a little easier, we’ve got the perfect shortcut for you. Introducing Amazon Australia’s 2021 Top 100 Holiday Toy List.
Compiled in collaboration with children’s charity, Starlight Children’s Foundation — an organisation that helps brighten the lives of seriously ill and hospitalised children nationwide — this year’s list features the hottest buys, all reviewed and tested by official toy testers, the Amazon Playmakers.
These inspiring 10 children have been busy putting everything from wooden toys to cuddly softies, craft kits to building blocks, through their paces, in order to make holiday gift giving a breeze. And the result of their collective efforts is Amazon.com.au’s top 100 holiday toys and a list of 2021’s key toy trends, which now boast the official Amazon Playmakers seal of approval.
Check out the Amazon Playmakers Top 100 Holiday Toy List here
1) Companion Toys
Sensory companion toys help to provide much needed comfort during difficult times. Favourites in this category include the interactive GUND Animated Flappy The Elephant Stuffed Animal Plush, and My Squishy Little Dumplings — a palm-sized pal that comes with over 50 different light and sounds reactions.
2) Playroom is the Classroom
Toys built for play and development have been a hit this year and there’s plenty that tick both the learning and fun boxes. The Orchard Toys Match & Spell game encourages letter recognition and teaches word building, while the Learning Resources Primary Science Lab Activity Set is a hands-on chemistry kit that includes real laboratory equip
3) Creative Creators
Hands-on toys are supporting and nurturing creativity and helping kids to expand their worlds. A standout? The CRAYOLA Inspiration Art Case. Packed with a rainbow of hues, this portable art studio equates to hours, days, and weeks of fun for mini-Monets.
4) Multi-generational Play
In today’s fast-paced world, spending quality time with loved ones is important. Amidst school, friends, and other commitments, it’s really important to come together and enjoy quality time with some multi-generational playtime. Trends this year have seen a return to old-school classics, confirming there’s no boredom in boardgames, such as family favourites Monopoly, UNO, or Articulate.
These go-to classics are also perfect for ‘kidults’ — adolescents and big little kids alike — who are in need of a break away from the screen. Be it building a Ravensburger puzzle, a LEGO Creator kit, or painting by numbers, Aussies can stay entertained without the need to log on.
6) Hometown Heroes
Toys celebrating our everyday heroes have also been a big hit this year. Whether they’ve been watching mum and dad cook, or workers in their communities, toys such as the LEGO Duplo Cargo Train (for little builders with big imaginations) are helping curious tykes emulate their grown up idols.
7) Ready, Set, Go!
With the mercury rising, kids are itching to get outside and to take playtime into their backyards and local parks. And a contender for best backyard battle accessory? The NERF – Fortnite GL Rocket Firing Blaster, which comes with an arsenal of big foam Nerf rockets.
8) Superheroes and Villain Classics
Taking inspiration from the big screen, the world of superheroes and villains is an evergreen favourite. Be it via the fictional galaxies of Star Wars, or through Marvel characters, such as Spiderman (who has been turned into a super-squishy Goo Jit Zu Spider-Man playmate) this escape from reality helps to both empower children, and instill a sense of control in their lives, encouraging them to believe that they can be whoever they want to be.
For every Amazon Playmakers Holiday Colouring Book that’s purchased during this year's Black Friday and Cyber Monday Shopping Events, Amazon Australia will donate $1 to Starlight Children's Foundation*, in addition to $40,000 worth of toys, games, crafts and gift cards.
Amazon Australia are inviting Aussie shoppers to add meaning to their gift purchases, by purchasing the Playmakers Holiday Colouring Book — a colouring book inspired by the imaginations of the 10 Amazon Playmakers.
The Amazon Playmakers Top 100 Holiday Toy Catalogue and Playmakers toy reviews within can be viewed at www.amazon.com.au/playmakers
*50,000 copies of the Amazon Playmakers Holiday Colouring book will be made available.
Even if not sold, Amazon has agreed a total donation of $50,000.