Prime Day is back for 2024, with hundreds of thousands of products set to be discounted across six entire days. From 16 July at 00:01AM AEST through to 21 July, Prime Members will be able to score low prices across all categories including electronics, home and kitchen wares, Amazon devices, everyday essentials, beauty, video games, books, toys, clothes and shoes and more.

The Shopping Event arrives at the perfect time for those looking to make their money go further, with new research commissioned by Amazon Australia showing that many Australians are planning to buy Christmas gifts earlier than usual to cut costs. Remarkably, over 70% of Australians who will be buying Christmas presents this year said they would purchase them in July if substantial discounts were offered.

Research commissioned by Amazon Australia also shows four in five (84%) Australians say they wait for items to go on sale before making a purchase, with clothing, tech, and appliances being the most common items they hold out for. Prime Day also coincides perfectly with the mid-year tax return period, as two-thirds of Aussie shoppers are waiting for their tax refund to arrive before spending.

Prime members can save big across brands like Apple, Finish, Instant Pot, Meta and The North Face, and small Australian businesses such as Bondi Boost, Dog Friendly Co. and Naked Life Spirits

Running craze has accessories in high demand

Forget swiping right, run clubs may have become the new dating apps with Australians lacing up their shoes in huge numbers. From running vests and belts to activewear and blister-proof socks, there’s a wide range of items available to support joggers, no matter the experience level.

When it comes to cosmetics, Australians are K-beauty obsessed

Korean beauty products are all the rage. #Kbeauty has a cult-like following on social media, especially with younger Australians. There will be great savings to be had across Amazon’s vast K-beauty range come Prime Day, so pucker up and prepare to glow!

Time to elevate your kitchen experience with these positively rated air fryers that are redefining guilt-free frying.

Forget dining out, it’s all about at-home entertaining

With cost of living hitting hard, many Australians are choosing to entertain at home rather than dining out, and it appears we’re rediscovering our kitchens because of it. Airfryers, slow cookers, table cloths, place mats, even cook book have become popular on Keep an eye out for items which make entertaining easier this Prime Day.

Craft kits and DIY projects are more popular than ever

Craft-Tok has many of us rediscovering our artistic flair. Whether it’s tufting, crochet, candle-making or paint-by-numbers, Amazon has fantastic DIY kits for every budding craft whiz. Come Prime Day, artistic Aussies can expect to see savings across craft supplies, kits and art accessories.

Saving on everyday essentials has become a national sport

With the weekly grocery shop becoming more costly, Australians are being savvy when it comes to saving on everyday essentials, with many turning to Amazon for essential items which can be delivered straight to your door. Come Prime Day, several items will be heavily discounted making it easier to save on everything from toilet paper to coffee pods, pet food, cleaning products, protein powder and much, much more.

From feel-good rom-coms to nail biting action thrillers, the Prime Video Store has it all. Here’s how you can rent and enjoy your favourite movies.

Shop Early, Save Big

Can’t wait to shop until Amazon Prime Day? Early deals will kick off soon:

Enjoy early savings for popular movies and channel on Prime Video
Prime members can rent select popular movies for $2.99 or less on the Prime Video Store from 9 July to 21 July. Prime members who are not currently subscribed can add select channels for $0.99 per month for two months from 12 July to 21 July. Restrictions apply.

Save on Kindle Unlimited
When you sign up for Prime membership between 24 June to 21 July, you can get three months of Kindle Unlimited for $0.00. Terms and conditions apply, $13.99/month after 3 months. Cancel anytime.

The new Harry Potter productions will include all-new soundscapes and voice performances.

Get 3 Months of Audible Free
Prime members can get their first three months free (available until 29 July). Membership includes a massive selection of new releases and bestsellers, plus unlimited listening to thousands of included Originals, audiobooks, podcasts, and more. $16.45/mo. after 3 months. Cancel anytime. Terms apply.

These are just some of the early deals you can access before Prime Day. Keep an eye out for more early deals in the lead up to the event. If you’re not a Prime member yet, be sure to sign up to get access to all the amazing deals. Prime is savings, convenience, and entertainment in one single membership. Anyone can join Prime for $9.99 per month or $79 per year, or start a free 30-day trial if eligible.

From day one of membership, members in eligible postcodes will have access to free delivery on millions of local and international Prime eligible items, with FREE next-day delivery on eligible items for Prime members in Brisbane, Geelong, Gosford, Melbourne, Newcastle, Sydney and Wollongong; access to Amazon Original series and films on Prime Video such as Fallout, Road House, The Boys, The Lord of the Rings: The Rings of Power, and Australian Amazon Original series; The Test S1-3, Deadloch, The Lost Flowers of Alice Hart, Dance Life and upcoming The Office alongside other popular movies and TV shows; access to 100 million songs ad-free in shuffle mode with Amazon Music and more.

Prepare yourself more for this Prime Day:

All figures, unless otherwise stated, are from a study commissioned by Amazon Australia and conducted by YouGov Plc in 2024. Total sample size was 1007 adults. Fieldwork was undertaken between 30th May - 3rd June 2024. The survey was carried out online. The figures have been weighted and are representative of all Australian adults (aged 18+).