Prime is savings, convenience, and entertainment, all in a single membership. And with Amazon’s annual Prime Day event, Prime members have access to amazing deals on products from top national brands and small business sellers across categories—from fashion and electronics to toys and home. Here's everything you need to know about Amazon's biggest deal event of the year.

What is Prime Day?

Prime Day is Amazon's deal event exclusively for Prime members, featuring deals on top brands and small businesses.

When is Prime Day?

Prime Day 2024 will take place in July. Check back for exact dates for this year's event.

How can I prepare to find deals on Prime Day?

If you haven't already, be sure to join Prime or start a free trial to participate. Remember, being a Prime member is the only way you’ll be able to access deals and savings on Prime Day.

Some additional ways to prepare include:

  • Download the Amazon app

    Customers can browse, search and shop millions of items from their fingertips, track their orders real-time, and even get alerts when their saved items go on sale by using the Amazon app.

  • Create an Amazon Wishlist

    Customers can create an Amazon Wishlist to help them map out what they need. They can also turn on deal notifications to be notified if a product from their Wishlist goes on deal.

  • Get organised with Alexa

    Alexa can help you create and add to a shopping list especially for Prime Day. Get started by saying: “Alexa, start a Prime Day list.”

  • Grab a deal, shop and track your items with your voice

    To hear some of the specials available this Prime Day, just say, “Alexa, what are my deals?” Know what you want? Ask Alexa to add it to your cart! Alexa can also track your deliveries to ensure you don’t miss those precious goods. Just say: “Alexa, where’s my stuff?”

What are the best Prime Day deals?

We’re not revealing the best Prime Day 2024 deals just yet. Check back in the upcoming weeks for previews and sneak peeks of the deals you can expect.

Do you need to be a Prime member to shop the Prime Day sale?

Yes, you must be a Prime member in order to take advantage of all the savings on Prime Day. You can start a free 30-day free trial before Prime Day starts, or sign up directly for a full membership.

What countries participate in Prime Day?

Prime Day deals were available to Prime members in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the UK, the U.S., and for the first time ever in Poland and Sweden.

Prime Day deals events were also held in India, Saudi Arabia, and the United Arab Emirates, as well as in Egypt for the first time.

What is Prime?

Prime is savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members in 25 countries around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the Australia, anyone can join Prime for A$9.99/month or A$79/year if you pay annually.

Amazon offers a 30-day free trial for Prime for new customers, so you can take advantage of Prime’s benefits without paying a membership fee for 30 days to see if a membership is right for you.

Whether you’re thinking of joining Amazon Prime, or you’ve been with us for a while, it’s important to know how to maximise your membership.

How do you sign up for a Prime membership?

You can join Prime or start a free trial at

Next, check out 6 Prime benefits that could save you money.